Study On The Influencing Factors Of Farmers' Willingness To Participate In Financing Of Agricultural Industry Chain

With the promotion of rural vitalization strategy and agricultural modernization,China's agriculture is in a critical period of transformation,and industrialization,scale and intensification have become an important direction to promote agricultural reform and development.In recent years,due to the differentiation of farmers and the acceleration of land transfer,as well as the further development of agricultural production and operation organizations,there have been some new changes in the financing needs of farmers,such as the increase in the amount of capital demand and the longer borrowing period.Obviously,farmers with small amount,short term and high interest rate cannot adapt to these changes in demand.As a new financing mode,agricultural industry chain financing has the function and great potential of driving retail investors,connecting enterprises and connecting markets in promoting the large-scale development of agriculture.The financing mode of agricultural industry chain conforms to the profound change of agricultural financial demand caused by the improvement of farmers' organization degree and the expansion and deepening of the industrial chain,which attracts more and more people's attention.From 2017 to 2020,the no.1 document of the central government has been issued for four consecutive years to improve the mechanism of interest connection between farmers and cooperatives and farmers and companies.We will integrate small farmers into the agricultural industry chain by means of order agriculture,share dividends and trusteeship services,cultivate new agricultural operators and service providers,and actively develop comprehensive cooperation in the "trinity" of production,supply and marketing and credit,so as to promote the organic connection between small farmers and the development of modern agriculture.We will give overall consideration to cultivating new types of agricultural operators and supporting small farmers,and take targeted measures to bring smallholder production into the development track of modern agriculture.Therefore,it is of practical significance to explore the influencing factors of farmers' willingness to participate in the financing of agricultural industry chain to further solve the problem of difficult and expensive financing for farmers.Based on the agricultural industry chain financing theory,self-liquidating trade financing theory,development theory as the instruction,such as asymmetric information theory analysis of the current agricultural industry chain development present situation and existing problems of financing,and take the shanxi fuping 265 persimmon farmers based on field survey data,from the basic characteristics of peasant households,the basic characteristics of peasant household family management,farmers to participate in the situation of the industrial chain,market and the external environment and so on,analysis the sample credit financing characteristics,use binary Logistic model is analyzed.Then,ISM analysis is used to analyze the internal hierarchical relationship of the significant influencing factors of farmers' willingness to participate in the financing of the agricultural industry chain.Finally,relevant countermeasures and Suggestions are put forward.The main conclusions of the empirical analysis in this paper are as follows:(1)farmers' age and family fixed assets are the fundamental factors of farmers' willingness to participate.(2)farmers' attitude towards risk and whether they need to borrow in the future are the second major factors affecting their willingness to participate.(3)the degree of understanding of the financing policies of the agricultural industry chain and the stability of the relationship with leading enterprises and cooperatives are extremely important factors affecting the willingness of farmers to participate.(4)farmers' satisfaction with government subsidy policies is an indispensable factor affecting their willingness to participate.According to the research conclusion,put forward to increase the government's financial support of agricultural cooperatives as well as the leading enterprise strength,increase publicity of agricultural industrial chain financing policies to guide and encourage financial institutions to financial product innovation,the development of the core enterprise,enhance the participation of farmers,strengthen risk control and management,and Suggestions on establishing and perfecting the relevant laws and regulations.