Research On Services Marketing Strategy Optimization Of Financial Robot In Wanwei Company

In recent years,with the rapid development of "the new infrastructure" in our country,the scope of artificial intelligence services in our country is gradually expanding,at the same time,enterprises are facing the construction and upgrading of related smart finance.Wanwei Company is a subsidiary of China Telecom Group.It has a well-known and strong technical strength in software development and system integration.With the rapid development of " the artificial intelligence" industry,one of the main products of Wanwei Company,Wanwei Financial Robot,has occupied a certain market position.However,due to its large market potential,the industry is facing fierce market competition.At the same time,Wanwei also lacks a clear and complete product marketing strategy,which has no advantage over its competitors in the same industry.Therefore,it is very necessary to establish a perfect marketing strategy for financial robots in the environment of huge market potential and fierce market competition to ensure that financial robots have good marketing competitiveness.This paper focuses on the marketing strategy of the financial robot of Wanwei Company.The author first introduces the "Artificial Intelligence" industry,the Wanwei company,financial robots and their marketing status,and puts forward the marketing problems.Secondly,the marketing environment of financial robot including the macro environment and competitive environment is analyzed.Third,analyze the consumption demand of the government integration platform and put forward reasonable suggestions.Fourth,after subdividing the financial robot into market segments,the target market is determined,and the price and product of the target market are positioned.After that,the 7Ps marketing strategy is put forward,including seven strategies,including product,price,channel,promotion,personnel,physical display and process.Fifth,the plan of marketing strategy and the implementation of control measures are put forward.The value of the research results in this paper is to improve the marketing competitiveness of the financial robots in Wanwei Company,and at the same time provide important marketing ideas and practical cases for the development of "the artificial intelligence" industry.To a certain extent,it has case reference value for the actual landing of projects in the field of enterprise intelligence finance and the improvement of the application level of information technology in the whole society.