| In the context of economic globalization and the deep integration of the Internet,the world trade format has undergone major changes,and the new economic form of "digital trade" represented by cross-border e-commerce has achieved rapid development from virtual to real,from small to large,with the advantages of low cost,high efficiency,breaking through time and space restrictions,cross-border e-commerce has become China’s fastest development,the most potential and the strongest guiding force of new foreign trade format.In recent years,the export scale of fast fashion clothing products has grown rapidly,compared with traditional clothing,fast fashion clothing has the characteristics of short life cycle and fast iteration speed,and it is of great practical significance to build a flexible supply chain that can respond quickly to market demand to enhance the competitiveness of fast fashion enterprises in the international market.In the context of cross-border e-commerce,this paper studies the composition and flexible evaluation system of the supply chain of fast fashion apparel enterprises.Firstly,the relevant literature of flexible supply chain,cross-border e-commerce and fast fashion clothing supply chain is sorted out and summarized,and the theories of supply chain management,collaboration and rapid response are reviewed.Analyze the marketing characteristics,order return mode,and life cycle of fast fashion clothing;This paper studies the composition of the cross-border e-commerce supply chain of fast fashion clothing and the influencing factors of supply chain flexibility,including market rapid response ability,supply chain organization and management level,fast fashion clothing product marketing ability and cross-border e-commerce logistics efficiency,focuses on the flexible evaluation system and evaluation method of fast fashion clothing enterprises,uses the supply chain flexible evaluation system to analyze the operation status of cross-border e-commerce supply chain of related enterprises,identifies the shortcomings of supply chain operation,and puts forward supply chain flexibility optimization strategies.The research shows that the flexible supply chain of fast fashion clothing is composed of elements such as R&D flexibility,production flexibility and logistics flexibility,cross-border e-commerce marketing plays an important traction role in the operation of flexible supply chain,the production rapid response capability of small order fast return mode is the operational foundation and core of flexible supply chain,the supplier management mode determines the operational stability and efficiency of small order fast return mode,and the cross-border e-commerce logistics system has an important impact on the operating costs and efficiency of flexible supply chain.The digital information management system of the supply chain affects the collaboration efficiency of upstream and downstream enterprises. |
