Study On The Causes And Countermeasures Of Loss Of Personal Insurance Agents In Xinhua Insurance Company NJ Branch

With the development of China’s life insurance market,individual insurance agents,as the participants of life insurance business and the builder of insurance performance basis,have gradually evolved into an important resource and basis for life insurance companies to maintain development and stability.The application of agency system is widely used by all life insurance companies because of its lower labor cost and higher service efficiency compared with labor contract The company is an important channel for major business promotion.However,with the development of China’s economy and the continuous change of the financial industry,the problem of high loss rate of insurance agents has become increasingly prominent.The loss of personal insurance agents of Xinhua NJ Center branch company has several obvious manifestations:first,the loss of personal insurance agents is serious within one year after joining the company;second,the loss of personal insurance agents tends to be young and highly educated;third,the loss of personal insurance agents is aggravated by the lack of supervision of personal insurance agent system,the lack of career planning,illegal sales and the attraction of external job opportunities.How to avoid the"bottleneck" brought by the high turnover rate of personal insurance agents to the development of life insurance companies,and how to build and maintain a stable personal insurance agent team,has become an urgent issue for Xinhua NJ Central Branch.This thesis takes the high turnover rate of personal insurance agents in NJ Center branch of Xinhua insurance company as the main object of analysis,takes price model as the main theoretical basis,combines with statistical data and first-hand survey data,and analyzes the defects of personal insurance agent salary system,low integration between company and personal insurance agents,and low integration between company management and personal insurance agents The reasons for the high loss of personal insurance agents include the lack of internal communication,the high degree of centralization,the weak internal measures to resist the loss and the many external job opportunities.Combined with the impact of the loss of personal insurance agents on Xinhua NJ Central Branch,in order to solve the problem of high loss of personal insurance agents in the company,this thesis proposes to optimize the salary system of personal insurance agents,enhance the integration of personal insurance agents’ work,open up communication channels for personal insurance agents,decentralize the personal insurance agent team with high-level power,and improve the quality of personal insurance agents’ work We should strictly control the recruitment and cancellation of personal insurance agents.