Study On Insurance Agents Turnover In ZY Life Insurance Company

Insurance agents are an important support to promote the comprehensive development and sustainable operation of the insurance industry.They play a very important role in improving the insurance market,communicating the supply and demand of insurance,and promoting the rapid development of the insurance industry.They also play a positive role in innovating the sales model,improving the service efficiency,improving the market expansion ability of insurance companies,popularizing the knowledge of insurance and accelerating the development of the insurance industry.But,with the rapid development of our country’s economy and society,the development of the insurance industry has entered a new stage,and the drain of insurance agent has become increasingly prominent,which seriously puzzles and hinders the stability of insurance marketing team and the sustainable development of the insurance industry.Along with the comprehensive opening of our insurance market and the increasingly fierce competition of the main body of the market,the competition among various insurance companies is the competition of talents in the final analysis.How to attract and keep talented people has become more and more important issues for the insurance industry.Based on this,this paper takes ZY Life Insurance Company as the research object to carry out targeted research on its insurance agent turnover.This paper takes ZY life insurance as the research object.Firstly,it puts forward the research background and significance,reviews the research status at home and abroad,and introduces the research methods,research contents and research innovations.At the same time,it introduces the related concepts of employee turnover,and expounds the basic theories needed for the research,so as to lay the theoretical foundation for the research.Secondly,the business development of ZY life insurance is introduced.The composition of ZY life insurance agents is introduced from the aspects of gender,age,education,etc.,the management of ZY life insurance is introduced from the aspects of recruitment,training,career development,salary,assessment,incentive,etc.,and the turnover distribution of ZY life insurance agents is introduced from the dimensions of gender and age.Thirdly,through the way of on-site interview and questionnaire survey,to find out the influential factors of agent turnover,analyze the influence degree of each factor,and then combined with the interview and data results,further analyze the reason of ZY life insurance agent turnover.Finally,the experience of agent turnover in the insurance industry is sorted out,and based on the results of the previous analysis,solutions are proposed from the aspects of recruitment entrance,career development,training incentives,cultural construction,market environment optimization and so on.The results of the study show that(1)the main influencing factors of agent turnover in ZY life insurance company include three major categories,firstly,personal factors,which mainly involve factors such as work attitude,job satisfaction,learning ability,and salary level;secondly,organizational factors,which mainly involve factors such as training and motivation,organizational relationship,and career development;thirdly,environmental factors,which mainly involve the herd mentality and social The third is the environmental factor,which mainly involves the two factors of herd mentality and social perception.(2)From the analysis of organizational factors,we can see that ZY Life Insurance Company has a serious agent turnover problem mainly because the comprehensive quality of the staff in the company is not high,the career development plan lacks clarity,the training incentive mechanism is not implemented in practice,and the compensation and welfare system adopted by the company is far from scientific,and the social recognition is relatively low.(3)In response to the above problems,specific solutions to the agent turnover problem are clarified,such as standardizing the recruitment process and attaching importance to the selection of agents with high overall quality;ensuring the perfection of the promotion mechanism for agents;further innovating the training system of the enterprise;improving the salary and benefits of employees to protect more rights and interests of agents;attaching importance to the construction and improvement of the corporate culture to enhance the sense of belonging of agents.Focus on further optimizing the market environment in which the enterprise is located to improve the social status and social recognition of agents.