On September 22,2020,China formally proposed the goals of "carbon peaking" and "carbon neutrality" at the United Nations General Assembly.In order to achieve the "double carbon goals" as soon as possible,China will accelerate the adjustment and optimization of industrial structure and energy structure,continue to fight against pollution,and achieve the synergistic effect of pollution reduction and carbon reduction.With the development of the network economy,the total amount of social logistics has reached a new high in 2021.While logistics has become a supporting industry for China’s national economy,it has also become a major energy consumer and carbon emitter.Therefore,in order to comprehensively implement the decision-making and deployment of carbon neutrality,better promote high-quality development,and strengthen the application of logistics informatization and digitalization,it has become an inevitable trend of strategic change in the current era.As the micro individual of the economic system,enterprises are the main body to promote the Digital transformation of logistics.Zhang Dongdong,as an entrepreneur representative rooted in the retail industry and the founder of Suning E-shop,continues to focus on the carbon footprint certification of modern logistics and the digitalization of the circulation system,taking the lead in leading the Digital transformation of Suning E-shop logistics.Based on the Chinese context,this paper studies the motivation,characteristics,process,performance and impact on enterprises of Suning E-shop’s logistics digitalization in accordance with the research logic of "driving factors"-"realization process"-"consequences".Through research,it is found that Suning E-shop’s logistics Digital transformation is the result of the simultaneous effect of internal factors and external factors.In 2014,Suning E-shop really started its logistics Digital transformation,which runs through the whole process of warehousing,transportation and distribution,focusing on "data+nobody+green".Further research found that the path of Suning E-shop logistics Digital transformation to achieve digitalization and unmanned,affect the level of information sharing and knowledge integration,improve user service quality,affect the financing cost and management efficiency has an impact on the logistics cost,development ability,competitiveness and performance of enterprises respectively.At the same time,the implementation of logistics digitization strategy by Suning E-commerce is beneficial for reducing costs,improving development capabilities and performance of enterprises.However,in order to achieve good market competitiveness,Suning E-commerce still needs to make efforts from multiple sources to boost vitality.Against the backdrop of the digital economy becoming the major trend of the future global economy and the driving force of China’s sustained high-quality economic development,this article uses empirical methods combined with indicator analysis to study the impact of logistics digitization on enterprises in Suning E-commerce.The marginal contributions mainly include: firstly,Suning E-commerce,which was once a prosperous enterprise,is sinking into a quagmire.The breakthrough point is to study the impact of logistics digitization strategy on enterprises,and to put forward its own suggestions,Provide some reference value for the future development of Suning.com.Secondly,although China vigorously promotes the digitization of logistics,for many enterprises in non logistics industries,promoting logistics digitization is equivalent to crossing the river by feeling the stones.Therefore,this article provides some reference for the transformation measures and directions of e-commerce enterprise Suning Yigou for non logistics industries.Thirdly,with the development of the logistics industry,logistics has become a major carbon emitter in China,and its carbon footprint will receive increasing attention.The efficient use of digital technology by enterprises is one of the important methods to reduce logistics carbon emissions.Therefore,the research on the Digital transformation of enterprise logistics has important theoretical value for China to achieve the "double carbon" goal and deal with international green trade barriers. |