Analysis On Operating Capital Management Performance Of Suning Commerce Group Transformation O2O Model

With the rapid development of Internet informatization,the number of users in China's Internet is increasing.Nowadays,using the Internet shopping has become an increasingly popular choice.It is also affected by the global economic environment and the convenient economy of shopping online.The development of traditional retail enterprises has been greatly hindered.At this time,however,the development of e-commerce in China has entered a new era.At present,some retail enterprises have started to look for the direction of transformation and strive to adapt to the new forms of development.It can be seen that the use of the Online to Offline mode is the direction of future retail enterprise development.In the process of enterprise business model transformation,there will be various problems,and working capital management is one of the most important issues,which directly affects whether the enterprise can transform successfully.Therefore,the problem of working capital management is very important in the process of enterprise transformation.The author in the process of transformation of the Suning Commerce suppliers working capital management policies and performance evaluation index analysis,find out the deficiency existing in enterprises and the relevant optimization advice,for the transformation of other traditional retail enterprises in China provide certain help and inspiration.This paper USES the method of case study,the retail business transformation O2 O mode of enterprise working capital management performance and the impact of policy,and find out the deficiencies in the process of transformation,and then the relevant optimization advice.First,the author makes a comprehensive and full explanation on the traditional retail transformation O2 O model and the relevant literature on working capital in the transformation of enterprises.Secondly,the paper analyzes the performance evaluation indexes of working capital management based on factors and channel perspectives,and studies the influence of the 020 business model on retail working capital in these two perspectives.Third,choose the excellent representative Suning Commerce retail enterprises,combined with its related financial data from 2010 to 2016,020 model for the transformation of business model,working capital management policies and working capital performance evaluation conducted in-depth discussion.Finally,based on the analysis of the above cases,find out the deficiencies and give some Suggestions.According to case analysis was studied for the Suning Commerce,it can be seen that:through the elements and channels under the dual Angle of view studies the indicators of retail enterprise transformation of 020 business model,after the 020 business model can help enterprises to realize transition,should adopt what kind of measures to improve the enterprise management level of working capital,and improve the efficiency of enterprise working capital turnover,eventually bring good benefits for the enterprise,is an important in the development of traditional retailing for choice.However,there are some deficiencies in the model of retail enterprise transformation 020.The dual-channel marketing strategy has caused conflicts between online platforms and offline platforms,which can lead to competition.To sum up,the 020 model is still worthy of the development and reform of Chinese retail enterprises.Therefore,study the model 020 influence on enterprise performance management of working capital,to retail enterprise transformation O2 O model after the development of the management of working capital play a role in promoting,for the transformation and development of other traditional industries to provide certain reference.