Research On Logistics And Distribution Of Home Appliances Based On E-commerce Environment

With the rapid development and popularization of computer technology and network communication technology,the business model of electronic commerce is becoming the mainstream of today's business.The drastic change of business model in the creation of great opportunities,but also for a large number of traditional business organizations have brought great challenges.Under the electronic business environment,many traditional companies gradually into the management mode of O2 O,Suning,Gome and other typical.Once they were giants in the industry of traditional home appliance,occupy a large market share in the popular business model before,but now,in order to better adapt to the Internet technology brings the business model innovation,the traditional household electrical appliance enterprises have group built their own logistics system or with the existing logistics group cooperation,after a period of time to try and adapt to,these enterprises have well into O2 O is a new management theory.Suning group is a local enterprise,under the impetus of the development of the Internet,Suning group,such as a lot of domestic traditional home appliance giant,quickly adapted to the new business environment.In the research of home appliance products logistics and distribution problems,can reference Suning group successful experience,will this template to apply in similar enterprises and to enable them to survive under the impact of the Internet,even with the aid of the age of the Internet to create opportunities,gains more results.This paper focuses on household appliances logistics distribution under ecommerce environment: firstly,the research content and progress were summarized;and then analyzes the current logistics process,and analyzes the distribution demand of home appliance logistics;next to today's electricity supplier logistics distribution in the environment were analyzed,including the phenomenon of no outlets the line of separation,poor timeliness and remote areas;after that,the successful experience of Suning group as an example,the traditional home appliance industry how to quickly adapt to the business environment are discussed detailedly;finally,distribution problem of home appliance logistics puts forward some opinions and suggestions,including the structure,distribution and service network and quality evaluation system.