| Currently,the scale of China’s intelligent manufacturing industry has continuously expanded,and technological difficulties have also been constantly broken through.The scale of China’s intelligent manufacturing market will reach3311 billion yuan in 2022,up 14.93% compared to 2021.Intelligent manufacturing technology can expand enterprise production efficiency,improve product quality,and cut enterprise operating costs,enabling enterprises to ensure core competitiveness in the increasingly competitive global market.The Dorabot Machine Intelligence Co.,Ltd.studied in this article is an enterprise in the robot industry in the field of intelligent manufacturing.Dorabot Machine Intelligence Co.,Ltd.has been established for 8 years and has a certain influence in the robot market.However,with the deepening development of intelligence in various fields of society,the increasing demand for application scenarios,and the influx of more and more enterprises into the intelligent manufacturing market,Dorabot Machine Intelligence Co.,Ltd.has gradually encountered problems such as slow development,reduced market share,unreasonable organizational structure,and low management level,which have led to the inability of Dorabot Machine Intelligence Co.,Ltd.to develop rapidly,So as to maintain a leading position in the industry.In the rapidly developing intelligent manufacturing industry,if you do not "advance",you will "retreat".Intelligent work and intelligent life are the development trend in the future.In this context,Dorabot Machine Intelligence Co.,Ltd.should seize the external opportunities,strengthen the research and development of new technologies and new products while maintaining the company’s existing market and product advantages,so as to expand its competitive advantage in the intelligent manufacturing market.According to the development status and prospect of the intelligent manufacturing industry,this paper uses the relevant knowledge of strategic management to study the development strategy of Dorabot Machine Intelligence Co.,Ltd.First of all,this paper introduces the development status of Dorabot Machine Intelligence Co.,Ltd;Secondly,summarize the current problems of the company and the reasons for the problems;Then PEST analysis method is used to analyze the external macro environment of the enterprise,as well as the intelligent manufacturing industry environment and the internal environment of the enterprise;Then the SWOT analysis method is used to analyze the company’s strengths,weaknesses,opportunities and threats;Finally,based on the company’s short-term,medium-term,and long-term development goals,combined with QSPM analysis,it is concluded that the SO strategy is more suitable for the sustainable development of Dorabot Machine Intelligence Co.,Ltd.That is to increase resources for new technology development and new products,promote strategic cooperation with the upstream and downstream of the industry and the same industry,and expand broader business areas.Strengthen product quality control,improve service awareness,maintain competitive advantage in the industry,provide better products,technologies,quality and services,and meet customers’ demands for intelligent and digital technology products.On the one hand,enterprises need to consolidate their position in the original advantageous areas,on the other hand,they need to develop broader business areas,so as to improve the company’s operating efficiency and realize the scientific and sustainable development of enterprises.At the same time,it is expected that this paper can provide reference for enterprises that are the same or similar to Dorabot Machine Intelligence Co.,Ltd.,formulate corresponding development strategies,promote the rapid and healthy development of enterprises,and promote the better development of the intelligent manufacturing industry. |
