| With the continuous improvement of China's economic level,urbanization has been greatly developed.commercial housing,hotels and other construction area continues to increase,so that supporting the decoration industry has been rapid development.But with the introduction of China's macro-control policies and changes in the domestic economic situation,the decoration industry profits gradually reduced.At present,more and more small and medium-sized decoration enterprises have quit the industry.In recent years,in the context of information technology and network-based,intelligent products increasingly popular,various industries are beginning to use to promote innovation and development of intelligent products,decoration is no exception.Now,intelligent products and decoration industry has been closely integrated,Just in smart home area has there been the majority of enterprises to try and have achieved success.So the decoration industry to grow new growth points must be integrated with the development of intelligent trends.Based on the strategy,this paper analyzes the theory and connotation of the enterprise strategy,the development status of the decoration industry at home and abroad,and the status quo of the intelligent products.Followed by the specific Changchun QH decoration company,the company outside the analysis of the macro environment and industrial environment.And then introduced the status of the company's development and the company's intelligent product business status and problems.After that,particularly analysis of the company's intelligent product business is facing the advantages,disadvantages,opportunities and threats,that is SWOT analysis.On this basis,the company proposed the development of intelligent products business "2 +2" strategy,and to abstract for small and medium enterprises to provide new business development recommendations.Finally,the full text is summarized and expectations are made for the future. |
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