Research On The Optimization Of Compensation Scheme Of S Company For Sales Staff

China’s outdoor advertising industry has made considerable development since the 1990 s.At the beginning of the 21 st century,the forms of advertising media are diversified and technical.Internet and marketing technology have become new keywords in the advertising industry.Internet media has become the mainstream media of advertising.Advertising has begun to be more driven by creativity and interaction.As a subsidiary of the world’s leading outdoor advertising media group,S Company has unique resource advantages.Since its establishment,the Company’s advertising media revenue has been growing at double-digit percentage.In the past three years,S Company has been promoting its digital transformation strategy,including the digitization of products and platform.The new form of products of the company have already been recognized and accepted by the Company’s important clients.In December 2019,the outbreak of COVID-19 has had a huge impact on the economy of the world and China.Another outbreak of COVID-19 in 2022 has had a greater impact on the largest city in China where S Company is located.As an airport outdoor media company that generates revenue based on airport passenger flow,S Company’s media revenue is greatly affected.Fortunately,with its advantages of resource and client service quality,S Company is still standing in the industry and superior to its competitors.However,S Company needs to adjust its strategy to regain its former success.As the economic and social environment is unpredictable,S Company constantly adjusts its business strategy,and at the same time,integrates its corporate strategy into the sales target and sales compensation strategy.Based on the investigation of the current situation of S Company’s sales compensation management,the analysis of the existing problems and their causes,this paper optimizes the compensation management plan.This paper goes deep into the sales department of S Company.Based on the salary incentive theories such as the two factor theory,the equity theory,the expectation theory and the comprehensive salary theory,using the literature research method,the questionnaire survey method,the interview method and other paper research methods,the following problems are found: the sales responsibilities is vague,salary elements is not clear for incentive,the sales management and communication are not in place,and the training of sales personnel is not in place.The main reasons for these problems are: the design order of the compensation management plan is reversed,the compensation elements are inconsistent with the compensation objectives,the sales management has insufficient knowledge of management,and the staff training and career planning are insufficient.Based on the principle of analyzing and solving problems,combined with the actual situation of S Company,this paper proposes a compensation management optimization scheme.The purpose of this paper is to improve the motivations of sales personnel,achieve sales targets,and achieve corporate strategy.