Beijing Wh Sales Staff Remuneration System Optimization Design

With the coming of the new economy era, the human resources management has become an essential part of the enterprise management and has been attached much importance by the modern enterprise management field. The ability of the sales department, which is the leading department of an enterprise, determines the benefit of an enterprise. Thus sales is crucial and paramount for all enterprises. The sales and sales performance generally depend on the salesman, so how to inspire the potential of the salesman in order to enhance the sales performance is the core issue of all enterprises. Each company is unique in terms of its type, system, cultural background and incentive idea, but for the salesman, the salary is eternally the first incentive element. Salary herein indicates the comprehensive salary, which is all-around, noneconomic, spiritual, and includes training, promotion, development opportunity, rather than the wage and bonus in traditional aspect.In accordance with the survey, the high turnover of the key staff in the sales department of Beijing WH Company has brought it a big loss, which mainly results from the poor incentive of its current salary system. The company shall promptly reform its salary system, upgrade the incentive function of salary system, and further avoid the turnover phenomenon.This dissertation, under the guidance of related theories with modern enterprise salary design, applies methods of theory summary, current status description and survey study to diagnose and analyse the salesman's current salary status in Beijing WH Company trying to locate its shortages and serious problems. After that, taking the features of its salesmen and product sales into account, some optimal salary design is put forward according to the comprehensive salary theory.This paper is divided into seven chapters. Chapter One gives the theme selection background, the significance of study, the general structure and study methods employed in this paper. Chapter Two researches the related theories of salary design. Chapter Three analyses the current salary system of the company and its major problems. Chapter Four offers the optimal salary system design of the salesman based on the comprehensive salary theory. Chapter Five concludes with the implementation guarantee of the new salary design proposed previously. The last chapter concludes with the conclusion of the thesis.