Research On Optimization Of Design Management System Of Real Estate Enterprise

Due to the subjectivity and particularity of design itself,design management is different from ordinary project management.With the dynamic development of China’s real estate industry,and the complexity and particularity of design management,the real estate industry is in the process of dynamic change.In order to further improve the quality of project design management so as to enhance the competitiveness of enterprises,all enterprises in the industry have conducted in-depth research on this,and combined with practice,explored a reasonable and scientific design management method based on theory and China’s national conditions.At present,the competition of real estate enterprises in China is becoming more and more fierce.Under the development situation of survival of the fittest and the pressure brought by internal and external environment,real estate companies have to take targeted measures to enhance their competitive advantages.So how to optimize the design management system of real estate enterprises and give full play to their own advantages is an urgent problem to be solved.As a real estate development company,Company A carries out many projects simultaneously every year.Before the project design management mechanism is used,it needs to invest a lot of manpower,material resources and financial resources to manage the project.Sometimes,even if a lot of resources are invested,it may not have ideal results.Taking Company A as a research case,this paper deeply analyzes how to formulate an effective design management mechanism for real estate projects,and further optimizes and improves the design management of Company A to help it achieve the strategic goals.At the beginning of the paper,the research background,significance,methods are described in detail,and then the related literature and theoretical basis are introduced,including the design management process and the characteristics of the design management of real estate companies,the theory of process optimization,the theory of hierarchy of needs,and the theory of organizational structure design;the design management of company A is taken as the research object,and the basic situation of company A and the current situation of design management are analyzed.In order to analyze the problems of design management system in Company A,including unscientific organizational structure of design management,unclear design schedule and design standards,and no corresponding incentive measures to ensure the implementation of design management methods.This paper analyzes and solves the design management problems of Company A and proposes the design management system optimization plan for Company A.With the help of scientific and reasonable plan,the design management system of Company A can be effectively solved.This paper analyzes and solves the design management problems of Company A,and proposes the design management system optimization program design for Company A.At the present stage of real estate companies,on the basis of comprehensive policy regulation,it is of vital significance to enhance the standardization of internal management mechanisms for the development of enterprises.This paper evaluates the optimization mechanism of design management from the actual case of Company A,helps Company A to further improve its real estate design management system,defines the responsibilities of each department,improves the efficiency of the design management system,reduces costs,and achieves the improvement of the core competitiveness of the enterprise.This paper will help Company A to further improve its real estate design management system,define the responsibilities of each department,improve the efficiency of the design management system,reduce costs,achieve the improvement of the core competitiveness of the company and promote the healthy development of the company.