Research On The Competitive Strategy Of Inspur Cloud ERP Business

At present,China’s economy has not come out of "three overlapping" dilemma,years of economic growth shift,economic restructuring painful period and the digestion period of the previous stimulus policy,and is facing the triple pressure of "demand contraction,supply shock,the expected weakening".In the 14th Five-Year Plan,the country proposed clearly to develop the digital economy vigorously,and in the 2023 Vision,for the first time it put forward the economic indicator of the added value of the core industry of the digital economy as a percentage of GDP,clearly requiring the ratio of the added value of the core industry of the digital economy to GDP from 7.8%in 2020 to 10%in 2023.The 20th Party Congress report points out that we should support the development of small and medium-sized enterprises,support specialization and special new and promote the deep integration of the digital economy and the real economy.In the context of digital transformation,it is urgent to empower enterprises with technology for high-quality and high-efficiency development.Ltd.,a tertiary subsidiary of Inspur Group,was established in 1994 with a registered capital of RMB 300 million.It is a leading domestic enterprise application software,SaaS cloud service provider and an excellent service provider for enterprise digital transformation.With the rapid development of the global economy and changes in the innovation environment,the innovative resources and forms of innovation that companies rely on have grown exponentially,and companies have been placed in a more competitive market,with disruptors popping up all over the place,and the competitive landscape of the enterprise application software market is changing.The company needs a strong competitive strategy to avoid disruptors and achieve leapfrogging and high-quality development.This paper takes Inspur Cloud ERP as a specific example,and examines how Inspur Cloud ERP can clarify its strategic positioning,improve quality and efficiency in the great digital transformation change,and enhance the overall market competitiveness of the enterprise in all aspects.By combing the literature related to enterprise strategic management and ERP software,combining literature research,questionnaire survey,comparative analysis,interview survey and other research methods,and using PEST analysis,CPM matrix,Porter’s five forces model,EFE matrix,value chain analysis,IEF matrix,QSPM matrix and other analysis tools,this paper re-examines the future strategy of the company based on the analysis of internal and external environment.The company re-examines the development direction of its future strategy and proposes the development idea of "focused differentiated competition strategy based on products,services and markets",reposition market segments,products and services and form its unique competitive advantages through product differentiation,channel differentiation and service differentiation in order to have lasting competitiveness of its products.This paper proposes the development strategy of ecosystem,developing diversified p artners,ecological sharing,and comprehensively improving the market share.Through the ind ustrial chain to complement and strengthen the chain,promote the deep integration of industry,academia and research,expand the industrial ecosystem,and work together with Inspur Elect ronic Information Industry to launch "combined business",cloud ERP and cloud services com bined sales,to continuously improve the operational efficiency and core competitiveness of en terprises,and comprehensively enhance the ability of enterprises to flexibly respond to market challenges,to promote innovation and The paper clarifies the key features of Inspur Cloud E RP.This paper clarifies the development ideas and key initiatives of Inspur Cloud ERP,and p roposes specific strategic measures in five aspects,such as building an ecological system,dee pening institutional reform,activating talent management,enhancing management innovation,and improving scientific and creative capabilities,which play a positive role in promoting the implementation of enterprise strategies.The paper also provides some reference to the business development and competitive strategy selection of the cloud ERP industry.