Research On The Development Strategy Of Inspur Group

In recent years,economic globalization has become a common topic in the development of enterprises all over the world.For any enterprise,it has to face the complicated domestic and international environment,and its living space is also changing more and more.Under the influence of the concept of "strategic victory",more and more problems with the unclear strategic direction of enterprises have gradually become prominent,affecting the growth of enterprises.To occupy a position that is conducive to itself in the development of an enterprise,continuously improve its position and advantages in market competition,form a firm vitality of the enterprise,and achieve steady development,it is necessary for modern enterprises to re-examine and optimize various internal resources,and the planning is more suitable for the cost.The long-term development strategy of the enterprise.Inspur Group is a leading enterprise in my country’s IT industry.It has the National Cloud Computing Core Equipment Industry Innovation Center,the National Engineering Laboratory of Big Data Circulation and Transaction Technology,and the State Key Laboratory of High-Performance Server and Storage Technology.It is in the development of my country’s IT industry Play a huge role.In the context of the entire market economy,the development of Inspur Group is also facing huge development opportunities and challenges,and even fell into a development bottleneck.How to achieve development in the background of fierce global competition and realize the strategic transformation and rapid development of Inspur Group is the most concerned and urgent matter of Inspur Group.This article takes the domestic IT industry leading enterprise Inspur Group as the research object.First,it analyzes its development status,focusing on the main strategic issues of the company.Secondly,the PEST model is used to comprehensively review the external macro environment of Inspur Group from multiple dimensions such as corporate politics,economy,society,and technology.And with the help of Porter’s five forces model and SWOT analysis method,it analyzed and summarized the advantages and disadvantages of Inspur Group,as well as the opportunities and threats it faces.Third,use qualitative and quantitative matrices to draw alternative strategies,score and compare them separately.Fourth,on the basis of the previous analysis,the three major development strategies of Inspur Group are proposed,namely the "cloud +" development strategy,the entire industry chain development strategy and the international development strategy.Finally,it clearly defined the safeguard measures to effectively promote the implementation of the enterprise development strategy.The research in this article puts forward the development strategy and safeguard measures of Inspur Group,aiming to show the unique competitiveness of Inspur Group,maintain the company’s advantages and leading position,enhance its core competitiveness,position the company’s development strategy,and enable the company to actively embrace National policies to achieve a higher level of long-term development.