Study On Marketing Strategy Of Guizhou GC Organic Tea Company

China is a major tea producer.As a health drink,the global demand for tea is on the rise.At the same time,it is also the influence of favorable national policies,especially the implementation of the national "One Belt and One Road" initiative.Whether in the domestic market or the foreign market,the demand for Chinese tea is huge.The potential of Chinese tea is huge,and the development of tea enterprises is also concerned.But in the fierce market competition,how to occupy a position,avoid becoming others’ "dishes",marketing strategy is very important.Based on the theories and methods related to marketing,this paper analyzes the current marketing strategy and some problems of GC organic tea company,and redesigns the feasible and effective marketing strategy suitable for GC organic tea company.First of all,this article on the basis of a large number of literature research and field research,based on the theory of marketing mix of GC organic tea industry company’s marketing status quo are analyzed,in the process of analysis found that the GC organic tea industry company problems existing in the current marketing strategy,mainly including the single product structure,unreasonable pricing,promotion and sales channels to rely too much on orders behind.Secondly,analyze the GC organic tea industry company marketing environment,including the macro environment,industry environment,SWOT theory analysis summarizes the GC organic tea industry,the company’s advantages and disadvantages,opportunities and threats the organic combination of the company’s internal resources and external environment,provide a reference for enterprises to foster strengths and circumvent weaknesses make effective marketing strategy recommendations.Thirdly,on the basis of re-selecting target customers and repositioning the market,the following suggestions are put forward for the marketing strategy of GC Organic tea Company:In terms of product strategy,we produce green organic tea,register a new trademark brand "Xueyi Chaochun",design new packaging that can reflect the product connotation,and produce a series of products including high and low grades to meet the needs of all kinds of consumers;In terms of price strategy,we should do a good job in market research,and use the methods of prestige pricing,lucky number pricing,and attract pricing to determine the appropriate price of products.In terms of sales channels,it is suggested to set up regional branches,establish tea franchise chain stores and develop tea e-commerce.In terms of product promotion strategies,it is suggested to increase experiential promotion,use the power of traditional and new media to innovate promotion forms,increase consumers’ sense of participation,and enhance promotion effects.Finally,from the establishment and improvement of tea product quality control system,strengthening the company’s brand culture construction,the construction of network marketing platform team and other aspects of GC organic tea company marketing strategy implementation guarantee measures.