Research On Service Marketing Strategy Of Pu'er Sales Company In PetroChina

At present, our country has the full liberalization of the domestic refined oil wholesale and retail market, resulting in the refined oil market competition unprecedented complex and increasingly fierce. On the one hand, with the continuous development of our social economy and the continuous improvement of the level, cause the increase of oil demand, oil refinery and the China Myanmar oil 10 million tons in Yunnan gas pipeline project completed and has brought unprecedented opportunities to the petroleum sales company in Yunnan Puer. On the other hand, the multinational oil companies are gradually entering the Chinese market; private enterprises are gradually growing, the aggravation of the market competition, product homogenization tendency and the refined oil market obvious. So in reality the development of service marketing is the inevitable trend and choice of the finished oil sales enterprise. This article is based on this background, research of service marketing strategy how to Petro China Yunnan Puer sales company.Based on the comprehensive study of marketing theory, especially the theory related to the service marketing and the method of in-depth research and analysis, and analyzes the present situation of Petro China Yunnan Puer sales company, uses SWOT marketing strategy analysis method, carries on the analysis and evaluation of the external environment, including the opportunities and challenges, the external environment the advantages and disadvantages of the internal environment. On this basis, put forward the corresponding service marketing strategy, including set up the consciousness of active service, market segmentation, flexible services, the expansion of non oil marketing etc.. Finally, combined with my practice in the management of the enterprise, put forward specific strategies and measures. Hope that through this practice research of service marketing in the refined oil market, enhance the Petro China Yunnan sales company Puer competitiveness, but also the competitive situation of finished oil market, and puts forward the countermeasures to deal with the new solution.