Research On SC Company Air Purifier Products Marketing Strategy

This paper uses the basic theory and analysis method of marketing, competitionstrategy, combining with specific problem in SC science and technology enterprise productmarketing strategic planning and management research. In the problem oriented, the paperexpounds related literature review of market segmentation、strategy selection of targetmarket, product positioning strategy and marketing strategy, also interpret the competitiontheory and demand theory. Emphatically analyzed the macroscopic environment and microenvironment of the SC science and technology product marketing strategy, and the use ofSWOT analysis to explain the marketing strategy of SC Company faced with theopportunities, threats, strengths and weaknesses. Put forward the SC Companymanagement objective, goals and business philosophy, interpret the specific developmentway of SC Company marketing mix strategy and marketing combination strategy inaffiliate marketing, network marketing, brand marketing and service marketing. And putforward by organizing construction, enterprise system construction, the resourcessafeguard and the enterprise culture construction to ensure the smooth implementation ofcompany marketing strategy and management. Interpretation of marketing strategy,method and content, in this paper, which has certain theory significance and the practicalsignificance on the study of SC science and technology enterprises and the pool andnegative oxygen ion air purifier products marketing strategy.