| With the wildly acknowledgement of the internet,its rapid development and application have changed the marketing patterns in many bussiness fields.In terms of tourism,internet marketing is at its prime point of growth,and is developing into a key way of tourism marketing.However,it still has a lot to improve.This essay takes RuTai tourism development co.,LTD., a subsidiary of FengXueShan resort project as the research object, in the context of the increasingly competitive tourism industry, aims at offering some solutions to the problems existing in internet marketing tourism based on investigating the development and the problems of fengxue mountain resort by Rutai company,intending to provide some reference for similar tourism projects.The full text is divided into six chapters. The first chapter is the introduction, which summarizes the research background of the thesis, the research purpose of the thesis, the research content and the research method.Chapter 2 network marketing theory and related literature review, providing theoretical basis for the research RuTai company network marketing, and through comparing the network marketing and traditional marketing, find out the advantages and features of network marketing.The third chapter analyzes the project of fengcave mountain scenic spot to find out the shortcoming. Next, it analyzes the marketing environment of the mountain scenic spot project, and points out the importance of network marketing to the wind cave project and even tourism. In chapter 4, we carry out SWOT analysis on the feng-cave project, clear advantages, disadvantages, opportunities and threats, and find out the feasibility of implementing network marketing.On the basis of previous analysis and research,the author puts forward some problems and Suggestions on the network marketing of this project. The sixth chapter is the final conclusion,summarizes the content of this article and puts forward the enlightenment to rutai company and tourism. |
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