Marketing Strategy Research Of Agv Product Of G Company

With the booming development of China's economy in recent decades,the AGV(Automated guided vehicle)industry has also meet the opportunities of development.However,with the development of market,foreign companies have driven the market and new competitors enter the market,the competition become fiercer.G Company was established for several years,the resource and technology of company has certain advantages and enter the rapid development stage,but it still has some problems that need us to solve.This article through the analysis of AGV industry and in depth analysis of G Company,in the hope that to make G Company realize their advantages and shortcomings.Help company catch the opportunity and face the threat,continually improve its own competitiveness to respond and forecast this unpredictable market.The article analysis the G Company's marketing situation with marketing management theory firstly on the basis of literature review,deeply analyses the marketing problem of AGV products currently.And then analysis the AGV marketing environment of G Company,including use the PEST analysis and method of Porter's five force model to analysis the external and internal environment of G Company,also SWOT analysis covered.Through SWOT analysis pointed out the G Company's strengths,weakness,opportunities,and threats are analyzed to help it consider its own situation and find out the appropriate strategy direction.Then analysis the market targeting and product positioning of G Company's AGV products,including STP strategic analysis and G Company's marketing segmentation,selection of target markets and markets positioning are also involved.Put forward the improve planning of marketing strategy aimed at the problem of G company's AGV product marketing based on the environmental and STP analysis,specific include the improvement of product strategy,price strategy,channel strategy and promotion strategy.The ending of article is the implementation and protection of marketing strategy,including the optimized marketing services,improve the quality of sales staff,strengthening the marketing system and consolidate the KPI system,in four aspects to ensure that marketing strategy can be implemented.The seventh chapter is the result and outlook.It's hoped that this study will provide some reference for the future development and set out the marketing strategy of G Company.