Research On Digital Transformation Of Consulting Business Of Company X

At present,in the context of the global digital economy,new digital technologies such as the Internet of Things,big data,cloud computing,artificial AI,and blockchain services are rapidly updating and developing.Digitalization has become an inevitable choice for enterprises to comply with the requirements of the times and implement national strategies,as well as a necessary way to enhance competitiveness.However,there are few effective Digital transformation for enterprises at present.Most enterprises still have difficulties in Digital transformation under the impact of digital technology,and the economic benefits of enterprises are difficult to achieve.After nearly 20 years of development,X Company,although occupying a position in the consulting market,is facing significant changes in the digital policy and technology environment,and market competition is becoming increasingly fierce.The existing business market is under great threat,and there have been situations where market business is shrinking,business profit margins are decreasing,and profit margins are shrinking.In order to enable X Company to grow and develop sustainably,it is necessary to analyze the current situation of its consulting business and formulate a strategic plan conducive to Digital transformation and development of consulting business in combination with the background of Digital transformation.This paper studies X Company based on digital strategy theory and organizational change theory,and comprehensively analyzes the internal and external environment of X Company using PEST model,SOWT model,etc.It is found that both the national policy background,social development trend and fierce competition in the consulting business market are promoting X Company to make changes in Digital transformation;Although X Company has resource advantages and technological advantages,its strategic layout under the digital background is not clear enough,and the integration of Digital transformation into the business management of the enterprise is not enough.On this basis,this paper uses the core competence analysis method to evaluate and judge the internal and external strategic elements of X Company,and further selects the competitive strategy suitable for the development of X Company’s consulting business in the digital context according to the research and objectives of X Company’s consulting business Digital transformation in the digital context of X Company’s exhibition positioning The establishment of professional team for Digital transformation of consulting business,the identification of Digital transformation needs of consulting business,the design and implementation of digital management platform based on business needs,and the feedback and control of digital operation of consulting business are five aspects to formulate the transformation scheme for Digital transformation of consulting business.From integrating digital systems to achieving shared integration;Optimize personnel allocation and achieve flat management;Improve operational management efficiency;In terms of digital storage and transfer of text materials,the dynamic improvement mechanism of the scheme for Digital transformation of consulting business was proposed,and four development guarantee measures were proposed,namely,establishing an organizational structure suitable for Digital transformation of consulting business,promoting data sharing of digital management platform,establishing a corporate culture suitable for Digital transformation of consulting business,and establishing a digital talent training mechanism.The research of this paper takes X Company as the research object,which has important theoretical and practical significance for the research on the development of enterprise consulting business Digital transformation.The research of this paper helps consulting enterprises to transform in the digital context,establish professional consulting digital teams,enhance the digital competitiveness of business,and occupy a place in the Digital transformation of consulting business.