A Study On Development Strategy Of Ningbo HX Communication Design Company

Ningbo HX communication design company is a small and medium-sized private company, founded in 10 years.It has become one of the few comprehensive design units in Zhejiang Province which has a higher qualification, professional to provide communication network technology services. In the favorable conditions of increasing demand for communication technology services and in a series of government industrial policy support, the company is also facing other important problems, such as raised related technical services standards, insufficient industry talent reserve, lack of financial strength and so on. The company future development is an important topic worthy of study.This paper is under the guidance of the theory of enterprise development strategy,use PEST analysis, five forces model, EFE/IFE matrix, and a variety of SWOT strategic analysis method, comprehensive and in-depth on the Ningbo HX communication design company the external macro environment, competitors and internal environment to carry on the concrete analysis and evaluation.After the analysis and evaluation of the internal and external factors, this paper thinks that the internal advantage of Ningbo HX Company outweigh the disadvantages, external opportunities than threats, and presents four alternative strategies with the matrix form of SWOT.At present and a period in the future, in line with the company and the actual operational strategy is: to make full use of a new round of the communication industry development opportunities, seize the existing state of Grade A Design Institute of communication support superiority and the company’s own hardware facilities complete, efficient, flexible and other advantages, and actively develop new markets, develop new service object, consolidate the survey design business, and to the development of consulting, planning and other multi service mode.According to this strategic goal, the article puts forward specific strategic positioning about business development relationship, the scale of development, market coverage and the professional relationship. In the actual application the article proposed to select differentiation, low cost, diversification and alliance strategy to the development of the company. In the aspect of strategic implementation safeguard measure, it proposed to strengthen and perfect four aspects,such as the frame of organization, talent team construction, production management process, enterprise culture and other aspects.This study established a development strategy for Ningbo HX communication design company and provided a clear development goals and positioning, it also put forward the concrete implementation scheme. It is very important not only to the cultivation and promotion of core competence of the company, but also to keep the sustainable and healthy development of the company.This paper also provided reference for other similar communication design enterprises.