Research On Differentiation Strategy Of A Intelligent Equipment Co.,Ltd.

In order to cope with the opportunities and challenges brought by the rapid development of network information technology,big data,cloud computing,artificial intelligence,industrial robotics and other emerging technologies,China has formulated strategies and action guidelines such as "Made in China 2025" and"Internet Plus",aiming to promote Traditional industries are transformed and upgraded,and strategic new industries are actively cultivated.The manufacturing industry is not only a traditional industry,but also a pillar industry in China,and the advanced equipment manufacturing industry has gradually become the focus of development in China,How to grasp the opportunity to promote manufacturing enterprises to get rid of the defects of traditional production model,accelerate strategic transformation and adjustment,build a new business ecosystem to adapt to the new industrial revolution and enhance the core competitiveness of enterprises under the environment of rapid development of new information technology and intensified market competition is a research proposition with far-reaching significance.A Intelligent Equipment Co.,Ltd.was established and developed under such an era background.At present,it is a high-quality company producing electric spindles in China.However,since the establishment of the company,its performance has been at the industry average level,and it is far from having enough strength to rush out of the track.In today’s society where the reform and opening up has been deepened and implemented,the market maturity of products has gradually improved,and the electric spindle industry is now facing problems such as product homogeneity,new requirements from the demand side,and the impact of the digital economy.Faced with such an industry background impact,corporate management has not found a scientific and effective way to improve.Through interviews with enterprise management,employee representatives and downstream customers,it is concluded that there are certain problems in the current strategy of A Intelligent Equipment Co.,Ltd.in product,service,brand and channel.Through the literature analysis method and related case analysis,this paper comprehensively sorts out the domestic and foreign business model theories and application models,and conducts a systematic study of similar enterprise cases.An effective tool for A Intelligent Equipment Co.,Ltd.,which can provide theoretical support for the strategic formulation of A Intelligent Equipment Co.,Ltd.This paper is based on relevant strategic theories and analytical tools,and on the basis of the systematic analysis of the basic situation,macro environment and competitive environment of A Intelligent Equipment Company Limited,uses the interview method to investigate and understand the key issues facing the development of the enterprise from the management,heads of various departments and downstream customers,and finds that the main focus is on four major aspects:the first,the homogenization of products in the industry is serious,and the enterprise fails to meet the personalized needs of customers;the second is that no pre-sales to after-sales service system has been formed;the third is that no brand label has been formed and the market influence is insufficient;the fourth is that the layout of product sales channels is insufficient and sales channels need to be further developed.On the basis of the above analysis,this paper concludes the necessity of implementing differentiation strategy,and puts forward the concrete scheme of A Intelligent Equipment Co.,Ltd.to implement differentiation strategy:product differentiation,service differentiation,brand differentiation and channel differentiation.The specific contents include:First,design the product differentiation scheme from four aspects:introducing standardized chip products,customizing products,improving product performance and improving product shape;The second is to design the service differentiation scheme by launching exclusive customer service,developing "one-stop" service,implementing "turnkey"mode and building a customer-centered service platform;The third is to design the brand differentiation scheme by creating exclusive labels,launching university title products and establishing virtual alliances;Fourthly,channel differentiation is designed by adding online channels,improving offline channels and strengthening B2B platform cooperation.So as to complement the shortcomings of enterprises and enhance their competitiveness.In addition,in order to ensure the reality and operability of the differentiation scheme,this paper formulates a series of safeguard measures for the differentiation strategy scheme of A Intelligent Equipment Co.,Ltd.from four aspects:improving the innovation ability of enterprises,establishing a perfect talent introduction and incentive mechanism,strengthening brand image building and publicity,and strengthening the digital upgrading of organizations.This paper has important guiding significance for A Intelligent Equipment Co.,Ltd.to optimize its strategic behavior,turn around its business difficulties and achieve its future development goals,and also provides reference and reference for other equipment manufacturing enterprises to carry out strategic transformation and upgrading.