A Study On The Differentiation Strategy Of The LK Company

Nuclear power is a kind of new energy,is a kind of efficient and clean energy,through the use of nuclear fission release huge energy power generation,according to the "13th Five-Year" plan,by 2020,China's nuclear power installed capacity will reach 58 million kilowatts,30 million kilowatts in the construction of basic construction unit has an annual increase of 3-4.In the peak period of the development of nuclear power,nuclear power equipment company as the leading Queensland(specialty)traditional manufacturing suppliers,has a very good reputation,but with the increase of the nuclear power market share,competition is particularly fierce in the nuclear power market share growth rate is not high,and the service and other large state-owned enterprises and listed companies have a competitive advantage,therefore,the good trend of large-scale development of nuclear power,how to lead the company Kunming differentiation strategy to enhance the market competitiveness,has become a strategic problem to be solved urgently,Kunming collar.In this paper,based on the perspective of service transformation,the design and implementation of the differentiation strategy of the company,and the implementation of the security measures to enhance the competitive advantage.Through the analysis of Potter's five forces model,Kun Kuncompany in the nuclear power market competition and the background of a strong financial background,the quality of the customer's price of the product more and more fancy.Through the PEST analysis of the current nuclear power market is very optimistic about the prospects,countries are vigorously developing nuclear power,from political and economic aspects of leading companies Kunming only facing enormous business opportunities,but the prices of raw materials of the enterprise also brought the corresponding economic pressure,technology monopoly brings the corresponding profit to the enterprise.SWOT theory model analysis.Based on Kunming companies need to actively develop nuclear power nuclear power market,increase market share;improve marketing strategy,from product sales to system solutions sales;improve pre-sales service,product sales system,technical improvement;customer service service,with the construction of nuclear power projects from the point of view,the construction of information management system convenient,internal management and external sales system;the implementation of complete sets of solutions.Finally,this paper put forward the safeguard measures of the differentiation strategy: to strengthen the management of nuclear safety culture,to create a nuclear safety culture;strengthen the management of human resources,ensure human resources to meet the development needs of enterprise differentiated competitive strategy;strengthen quality management,ensure the competitive advantage of product quality.