Research On The Marketing Strategy Of Y Company’s Intelligent Teaching Instrument

Teaching instruments have been playing an important role in school teaching,With the help of teaching instrument,teacher can concretize abstract concepts to help students understand.Student can verify the authenticity of theories through the operation of teaching instruments.With the rapid development of science and technology,intelligent teaching instruments and virtual simulation technology are more and more accepted by schools,especially in new disciplines such as artificial intelligence and intelligent manufacturing that require high scene-based and projectbased teaching.This opens the door to the education market for high-tech companies with core technologies,but it also undoubtedly has a market impact on tradition ordinance companies.With the help of the research on the marketing strategy of Y company’s intelligent teaching instrument,this paper aims to help enterprises find suitable development strategies in the new competitive environment,and provide valuable reference suggestions for traditional ordinance enterprises including Y company.This paper takes Y company as the research object,using literature research method,case analysis method,secondary hand data method and interview method.Firstly,the paper’s research quantity,significance,research standard and research method are discussed,and the present analysis of the paper is carried out through literature research.Through a large number of literature research,it is found that scholars in the past have conducted extensive research on the marketing strategy and strategy of teaching instruments from the aspects of expending overseas market,scheme marketing and strengthening product services,etc.Secondly,studied the4 Ps marketing theory and STP theory involved in this paper.PEST macro-environment analysis model,five-force analysis model and SWOT analysis model are introduced.After analyzing the macro-environment of the industry by using PEST analysis model,it is found that teaching instrument industry has obtained a large amount of opportunity in policy and economy.At the same time,with the rapid development of new technologies such as artificial intelligence,large date and intelligent manufacturing,there is a huge shortage of talents in the industry.According to the new development trend of national maternity leave,it also provides new development opportunities for the teaching instrument industry.After analyzing the industry environment,this paper summarizes six development trends of the industry.Through the analysis of five-force model,it is found that Y company’s intelligent teaching instrument is in a bad position in the existing competitive environment.After analyzing its internal resources and capabilities,it is found that the engineering team of blue school,a core of Y company,is the advantage of the company,compared with the existing teaching equipment enterprise and the potential core technology enterprise.Though SWOT analysis,the Y company has formulated a strategy to promote the development of intelligent teaching instrument with the professional cooperation of industrial college as the core.Fifth,combined with the new strategic analysis,the company has made use of STP theory to carry out work on the market segmentation,standard market and market positioning.Upgrade,back to time,through the 4PS theory of Y company’s marketing strategy optimization finally combined with the company’s marketing objectives for its marketing implementation plan and safeguards.