Research On The Marketing Strategy Of The Teaching Instrument Department Of Company A

Since 1978, China's education made a great progress, which has had a positive affect on the teaching-instrument industry. The large demand arousing from all the universities and colleges in the country brought the many opportunities to the industry, which made several companies to be famous brands in China, including Company A.However, recently the two factors that the demand went down and the price sank down, have a new challenge to the industry, which put the teaching-instrument department of company A to a strategic inflection. The business is decreasing since August in 2007 and sank down historically in the first quarter of 2008, which terribly has a negative impact on the whole company. Repeated adapting to change, seizing the opportunity, this appears especially important to the company A who boots in teaching-instrument industry starting from 1993 and always longs for the level-development driving the Chinese teaching instrument. The study is carried out about the teaching-instrument department of company A development strategy under the new environment with investigation and discussion. The Strategic Management relevant theory is introduced first, and then based on the macro-environment, industry-environment, main competitors and company A so on, the conclusion will appear that the teaching-instrument department of company A should enter the training-equipment market and provide the vocational-education clients with training equipments.The implementation of the new strategy that is based the current conditions should adjust according to the uncertain competitors'response in the future.