XHXC Company Intelligent Vending Machine Project Marketing Strategy Research

China's Internet penetration of traditional industries to the extension of the industrialization speed is very fast,and Internet plus orange things,cross-border integration brings new market segments,domestic companies will gain market share growth and development opportunities.In the face of the emerging market,the internal branch of the industry to use the advantage of capital,competition for channels and target customers,in a fully competitive external environment.Based on the marketing strategy of XHXC company Intelligent vending machine project as the theme,first of all,the XHXC intelligent vending machine project marketing environment is analyzed,including project summary,analysis,project analysis,project marketing environment SWOT project marketing strategy in four aspects.The analysis of marketing environment,including two aspects of macro environment and industry environment;then the project SWOT analysis table,using quantitative planning matrix(QSPM)method,get the project marketing strategy mainly adopt focus strategy,other complementary ways.Then,developed intelligent vending machine project marketing strategy,the project marketing objectives and customer-oriented marketing idea,develop project marketing strategy from the project development strategy,market development strategy,price strategy,distribution channel strategy four.Finally,in order to ensure the implementation of XHXC intelligent vending machine project marketing project,do a good job from the construction of the marketing personnel,improve the project performance management,training and marketing capabilities,four aspects of improving lean production management to develop a project to safeguard measures.In this paper,the research on the strategic marketing of intelligent sale project of XHXC company provides a reference for the development of the same type enterprises in the same industry.