Research On The Core Competitiveness Of ZX Paving Company

The report of the 19th National Congress of the Communist Party of China proposed to build a country with strong transportation,which indicates that building a country with strong transportation has risen from the industry vision to the national strategy.In order to adapt to the national strategic adjustment and the competition of enterprises in the highway construction industry,enterprises in the highway construction industry need to have super core competitiveness and achieve sustainable development of the enterprises,so as to maintain a long-lasting foundation in the fierce competition.On the basis of analyzing the external competitive environment and internal resources and capabilities of ZX Paving Company,through the identification and evaluation of the core competitiveness,this paper proposes the countermeasures and safeguards to enhance the core competitiveness of ZX Paving Company,and provides theoretical reference for the author’s practical work.The paper is divided into seven parts.The first part mainly introduces the background and significance of the research,the research content,methods and technical route.The second part elaborates the research status,concept,connotation,characteristics and constituent elements of core competitiveness at home and abroad.The third part analyzes the competitive environment of ZX Paving Company,including macro environment analysis,industrial environment analysis,industrial competitive environment,Porter’s five forces model analysis and SWOT analysis.ZX Paving Company faces huge external opportunities,due to its lack of competitiveness,it is in a disadvantaged position in the industry.It is appropriate for ZX Paving Company to adopt a reversal strategy,seize external opportunities,eliminate internal disadvantages and enhance core competitiveness.The fourth part identifies and evaluates the core competitiveness of ZX Pavement Company.Its core competitiveness is mainly composed of five parts: social influence,technology R & D ability,management ability,financial and financing service ability,and market development ability.Through the evaluation,the total score of ZX Paving Company’s core competitiveness is 77.64 points,which still has a big gap compared with the leading enterprises in the industry.At present,the most important factor to improve the competitiveness is technology R & D ability,followed by market development ability and management ability.According to the results of the evaluation,the fifth part proposes corresponding countermeasures to enhance the core competitiveness of ZX Paving Company from three aspects: technology R & D,market development and internal management.The sixth part proposes safeguard measures from four aspects: organization,system,talent,corporate culture and brand,so as to achieve the purpose of countermeasures.The seventh part is the conclusion and prospect,which mainly expounds the research conclusion and future research directions of this paper.