Research On Financial Competitiveness Of Xincheng Holding Group

The strength of enterprise competitiveness often depends on the level of financial competitiveness of enterprises.If real estate enterprises want to survive and develop,they must objectively understand and evaluate their financial competitiveness.This paper analyzes and studies the financial competitiveness of Xincheng Holdings based on its corporate strategy and corporate capabilities.Using the horizontal and vertical comparison of the Porter Diamond model and the financial indicators of New Town Holdings,it provides a scientific and effective tool for evaluating the financial competitiveness of enterprises.While evaluating the level of financial competitiveness of Xincheng Holding Co.,Ltd.,it is also possible to propose guidance recommendations that are consistent with its own development.According to the recommendations,companies can optimize themselves and learn from each other.This paper first expounds the related concepts,characteristics and related theories of corporate financial competitiveness.Secondly,the basic situation,development history and the whole real estate industry of the special research company in this article,Xincheng Holdings,were introduced.Then,using the theoretical argumentation method,the Porter Diamond model is introduced into the financial competitiveness for analysis.Through the four basic elements of the model to evaluate the development of the enterprise,and analyze the problems encountered in the level of financial competitiveness in the development of the enterprise.Thirdly,the financial data in the 2012-2018 financial report of Xincheng Holdings was selected,and the financial performance of the new city holding group was analyzed vertically.At the same time,the financial statement data of the same financial indicators of the five representative real estate listed companies in the same industry were selected and compared with the Xincheng Holding Group.In addition,the weight of each indicator is obtained by the analytic hierarchy process,and further analysis is carried out on the basis of the weight of judgment to draw conclusions.Finally,four suggestions for the improvement of the financial competitiveness of the New Town Holding Group are proposed.