Research On The Training System Of Life Insurance Salespersons Of TB Life Insurance Xuzhou Branc

At Knowledge Economic Age,The development of knowledge with each passing day,Also for insurance enterprise employees especially for marketing staff,If you do not keep with The Times the pace of development,To improve their knowledge of insurance and the insurance marketing level,So you probably will be eliminated by the market.Insurance marketing is a very important factor of the insurance enterprise’s development and the performance level,So this requires insurance companies to consistently and deeply to develop and utilize human resources of the marketing staff,only In this way can we improve enterprise management level and performance,At the same time this is also an important way to realize its strategic target of the insurance enterprise,Therefore,in this respect,how the Insurance companies to establish scientific and reasonable marketing staff human resources training system has become an important aspect of human resource management and content.In this article,Mainly through the in-depth investigation and analysis of the present status of training of the life insurance marketing staff in the TB life insurance branch of Xuzhou,In-depth understanding and analysis of its content and the structure of the training,based on the analysis of the related theory,such as learning organization theory,Situation learning theory,the model of four levels of training evaluation,5T training model,According to the training requirement of Marketing staff,designing training module and constructing training evaluation system,which can improve the effectiveness of the training of marketing staff in the TB life insurance branch of Xuzhou.And The methods adopted in this article can be applied to practice.At the same time hope to provide some useful reference for the other insurance companies marketing staff training system.