| In recent years,the domestic cultural programs have become popular one after another,causing cultural fever,taking the three typical programs of Chinese Poetry Congress,Reader and China in the classics as research cases,and starting from the relevant theories of interactive ritual chain,through literature analysis,Case Study,Interview Analysis,questionnaire survey and other methods,this paper analyzes the basic conditions,formation path,occurrence stage and result presentation of interactive ritual chain under the background of media integration in cultural programs.The study found that the audience’s emotional energy and symbol in the cultural program interaction accumulation process,built a cultural program transmission and reception of both sides of the interaction model,and constructed cultural program in the context of media interaction ritual chain,at the same time according to the investigation to draw the corresponding conclusions.In the context of integrated media,the audience of "virtual presence of the body" can also obtain emotional energy and participate in the communication of the interactive ceremony chain of cultural programs in the process of interaction.Cultural programs mostly adopt the way of "soft form+hard value",choose the ritual subject and object in line with the positioning of the program,focus on creating the space scene of immersive experience,maintain continuous interaction through the path of situation,ceremony,emotion and symbol,supplemented by the path of capital,form a circulation system in the process of continuous interaction and emotional resonance between transmission and reception,trigger collective excitement,and thus accumulate emotional energy to form group unity Symbols and morality.Through the survey,it is found that audience’s emotional experience can be improved by improving audience’s interactive behavior and path,thus further improving audience satisfaction.Cultural programs can realize the connection and dialogue between the audience and culture through the construction of interactive ceremony chain,enhance the audience’s recognition of culture,and boost the improvement of the national cultural soft power.Through a deep excavation and exploration of cultural programs with theoretical basis,this paper further improves the theoretical construction of "interactive ceremony chain" and provides feasible suggestions for the efficient interactive communication of cultural programs under the background of financial media.it provides feasible suggestions for expanding cultural influence. |
