A Study Of Network Self-Made Cultural Variety Programs

In this paper,we study the network self-made cultural variety shows,systematically analyze their program characteristics and communication characteristics,and summarize the forms and patterns of the network self-made cultural variety shows in the development process.The network self-made cultural variety shows are of great research value.By deeply exploring the reasons for their success,the dissemination characteristics and effects can be obtained,which can provide theoretical basis for the dissemination of self-made content on the network,and also provide a strong basis for the dissemination of excellent culture in China.The main research methods adopted in this paper are:case analysis;through the analysis and research of typical programs in network self-made cultural variety shows,data and data are collected systematically.The scope of data collection includes relevant research on network self-made variety shows and cultural variety shows,relevant policies issued by the state,and General Secretary Xi Jinping on various occasions.Important speeches made,etc.This paper is composed of five parts.The first part discusses the topic selection strategy of network self-made cultural variety shows.It concludes that the topic selection strategy mainly reflects the life of the times and satisfies the cultural needs of the people.It focuses on cultivating Marxist literary and artistic outlook and founding socialist core values,and carries out analysis and demonstration through examples and forms.The second part mainly studies the content settings of network self-made cultural variety shows;the hosts and guests'haracter settings serve around the content theme,which is both professional and diversified.From the point of view of the program link,the network self-made cultural variety shows pay attention to user feedback in the production process,and timely adjust the content and layout of the program through the way of big data collection to meet the needs of the audience.The links of the program gradually form a specific mode,while daring to innovate"cross-border".The third part focuses on the performance of the program;in the narrative settings of the program,the narrative angle is diversified,and the narrative time of the program text changes from one-way to multi-way and reversible.In terms of audio-visual language settings,network self-made cultural variety shows create audio-visual enjoyment of cultural self-made programs.The program tone corresponds to the program theme,and the use of lens is gradually enriched.Through the analysis and research of the previous part,the fourth part summarizes and collates the innovation of the means of communication of the network self-made cultural variety show.Firstly,the network self-made cultural variety show builds the concept of communication ceremony for the audience through the stage construction and guest performance;secondly,the program builds the channel of communication with the audience through the integration of the media platform.According to different media platforms,network self-made cultural variety shows also have corresponding communication strategies.The fifth part explores the public opinion guidance of the network self-made cultural variety shows;the major Internet content production platforms are committed to building cultural IP and developing the industrial chain.At the same time,there are"gatekeepers" in the production of the program to guide the public opinion properly,so that the program can be better disseminated.