Empirical Analysis Of Open Source Intelligence In Real Estate Enterprises Based On BM-SMaRT Model

In recent years,with the rapid development of the national economy,the domestic real estate industry has developed rapidly,and its position in the social economy and national security has become increasingly prominent.The competition between real estate enterprises is becoming increasingly fierce.It is self-evident that how to seek development in the competition,adapt to the trend of the times,and choose appropriate competitive strategies based on the laws of the times is of great importance to real estate enterprises.Public information(open source intelligence)has the advantages of low collection cost,low risk,and rich content.Open source intelligence is becoming more and more widely applicable in fields such as military security,technological intelligence,and commercial competition.However,most real estate companies do not recognize the importance of open source intelligence and believe that "secret intelligence has value,and open source intelligence does not have value",The application of open-source intelligence in real estate enterprises is minimal.Based on this,this article is based on the theoretical research of open source intelligence and real estate open source intelligence.It introduces the theories of open source intelligence,scaling ratio exceeding method,and SMa RT analysis method into the selection of competitive strategies for real estate enterprises.Through the scaling ratio exceeding method and SMa RT analysis method,a framework is constructed.By collecting open source intelligence to analyze the competitors of real estate enterprises,industry benchmarks are selected,and the gap between Wuxi Rongchuang real estate enterprises and benchmarks is identified,Conduct in-depth research,propose targeted measures,and formulate corresponding competitive strategies,striving to provide theoretical and practical references for the utilization of open-source intelligence in real estate.This paper first clarifies the relationship between open source intelligence and competitive intelligence by discussing the theoretical basis of open source intelligence and competitive intelligence,and then puts forward the concept of real estate open source intelligence.Secondly,using methods such as benchmarking,case analysis,and factor analysis,the definition of real estate open-source intelligence was clarified on a theoretical basis.A new analysis model for real estate enterprises was constructed based on the SMa RT analysis method,and the comprehensive evaluation factors of real estate enterprises were discussed.Finally,open source intelligence collection was conducted from fifteen perspectives on competitors.Taking Wuxi Rongchuang as an example,factor analysis was used to analyze the collected open source intelligence and select appropriate competitive strategies for Wuxi Rongchuang.Based on this,the important role of open source intelligence in the real estate industry was confirmed,and suggestions for the development of open source intelligence in the real estate industry were proposed.