Research On Media Attention And Financial Early Warning Of Real Estate Enterprises

With the approaching of a new round of global economic crisis,financial crisis early warning becomes the focus of people's attention again.Under the new normal of economy,the competition among enterprises has gradually changed from the original incremental competition to the stock competition mode.The complex and changeable market economy environment makes the factors causing financial crisis more and more complex.The real estate industry is the pillar industry of the national economy.The emergence of financial crisis not only harms the normal development of enterprises,but also has a negative impact on the upstream and downstream industries and social and economic environment.Establishing a good early warning mechanism of financial crisis and finding out the bad momentum of business development in advance can effectively prevent further deterioration of the situation.However,for the traditional financial crisis early warning,the lag and easy manipulation of financial indicators,the subjectivity of non-financial indicators is too strong and difficult to quantify,which often leads to the unsatisfactory effect of early warning.Due to the development of network technology,a large number of Internet media information has emerged,showing the characteristics of real-time,comprehensive,easy to access,difficult to manipulate,which just makes up for the shortcomings of traditional research,and provides an effective method for optimizing financial crisis early warning.In this paper,A-share market real estate listed companies are selected as the research object,through theoretical analysis,to explore the scientificity and feasibility of media reporting indicators.Through quantitative analysis,the financial data of the sample enterprises are processed and a logistic model is constructed.The pure financial indicators and the financial crisis early warning model after the introduction of media attention indicators are compared and analyzed.Through the combination of empirical and case studies,the application object of the early warning model is Zhonghong stock.At the same time,the specific content of the early warning indicators is analyzed to verify the emotional inclination of the introduction of media reports To improve the effect of financial crisis early warning model.In this paper,the following conclusions are drawn: first,the introduction of emotional tendency index of media reports is an effective way to improve the effect of financial crisis early warning;second,the establishment of financial crisis early warning model with emotional tendency index of media reports is introduced,and the prediction effect of the new model is improved to some extent;third,the application of the real estate early warning model established in this paper is based on the case of Zhonghong Co.,Ltd And the practicability of the model is verified.The innovations of this paper are as follows:first,focus on the real estate industry to make the nature of the industries between the samples closer and improve the reliability of the financial crisis early warning model;second,from the perspective of network public opinion,discuss the possibility of applying media reports to the financial crisis early warning,enrich the theoretical basis of the financial crisis early warning field;third,from the financial performance and media reports From two aspects,it can provide a reference for enterprises to further explore the dynamic process of financial crisis.