Research On Cultural Communication Of Shangyu E You Town From The Perspective Of Scene Theory

As an important way to promote urbanization in China,characteristic towns are developing in full swing.The construction of characteristic towns is of great significance in promoting the rapid development of economic quality,making urban and rural areas more closely integrated,and helping to achieve rural revitalization.Shangyu e You Town,as a characteristic town of Internet innovation,has repeatedly ranked among the top ten in the Zhejiang Characteristic Town Communication Index,and has certain influence.This article takes Shangyu e You Town as the research object,mainly using scenario theory to conduct in-depth analysis and discussion on its cultural transmission.Firstly,it introduces the macro environment of cultural communication in Shangyu e You Town,including policy background and industrial environment.Moreover,the article focuses on exploring the cultural communication scene of Shangyu e You Town,using the four elements of the scene proposed by Professor Peng as the framework for this article’s scenario analysis,starting with the four elements of space and environment,user real-time status,user life inertia,and social atmosphere.In addition to analyzing the elements of scene communication,the article also discusses the characteristics and significance of cultural communication scenes in Shangyu e You Town from multiple aspects.The study also found that Shangyu e You Town has insufficient adaptive scene services during the cultural dissemination process,and the game production cycle is too long;The progress of joint communication varies,and the effect of scene communication is poor;Inadequate attention to the intentional economy makes it difficult to realize flow realization;User privacy is threatened,and information security is difficult to ensure.Aiming at the problem,propose integrating scenario data and optimizing scenario configuration;The platform features distribution to enhance the scene effect;Focus on user intentions and optimize town scenarios;Protect user privacy and enhance information security.