Research On The Cultural Brand Communication Of Gouding Town In Xilin County,Guangxi

Minority areas often have their own unique cultural factors,and the use of unique nationality and cultural construction of regional cultural brands will effectively bring vitality to regional industrial development.Xilin County is located in the communication and integration department of Guangxi,Zhuang Autonomous Region,Guangxi,Zhuang Autonomous Region,and is one of the important gateways of Guangxi's Xijin and Yungui East.Among them,ethnic minorities account for more than 90%of the total population.The county has a unique sentence culture background.The ancient country of the sentence is the ancient country of ethnic minorities recorded in the Han Shu.In the 1970s,Xilin County unearthed the national treasure-level cultural relics bronze drums and bronze tombs.Later it was proved to be the tomb of the ancient sentence and the prince.It established the inseparable connection between Xilin County and the sentence-style culture.Nowadays,after years of baptism,the ancient Szecho culture has also developed with the development of society,forming a wonderful flower of modern national culturMany regions have brought the local economy to life by exploring historical culture and forming regional cultural brands.Xilin County relies on the development of the sentence-style culture,but there are still many problems in the spread of the sentence-style cultural brand.The author will use the Sentachi culture brand in Xilin County as the object of investigation,and use the knowledge of communication,ethnology,management and other disciplines to adopt literature research,ethnography,interviews,questionnaires and other research methods to comb the formation of the sentence culture brand.The status quo,the status quo of communication,and the optimization of the current communication strategy,in order to help the cultural brand communication in ethnic minority areas,to promote the national culture and the development of minority areas.