Research On The Influence Of Creation Incentive On Knowledge Sharing Of Video Platform

Video platform is an emerging information scene,and the creation and communication activities on the platform have become a part of the daily life of Chinese residents.Observing the widespread application of creative incentives on these platforms and it has brought some negative effects,this paper innovatively introduces the theory of knowledge sharing to explain how incentives to promote the improvement of the level of platform knowledge sharing and the mechanism negatively affected by the knowledge type in this process.It is expected to derive the influence path and boundary conditions behind it through theoretical deduction and method demonstration.At the theoretical level,this paper sorts out the literature related to creative incentive and knowledge sharing,believes that creative incentive stimulates the increase of knowledge sharing behavior through guidance and revenue.Previous research has focused on the influence relationship between the platform and users,and knowledge sharing theory can be extended to explore the value of the interaction between users under platform management.In addition,this paper explores the influence mechanism of negative results in domestic research,using knowledge type as regulation,and proposes that the phenomenon is essentially caused by the variation in the sharing level of different knowledge type.Finally,this study enriches the research of competition-related topics,discuss the relationship between creative motivation,knowledge sharing,knowledge type and knowledge perception.At the methodological level,the hypothesis is combining empirical and situational questionnaire experiments.The conclusion indicates that,creative incentive can promote users’ knowledge-sharing behavior.Users,under the soft guidance and revenue stimulation of the platform,have the motivation to increase their own knowledge-sharing behavior.This conclusion varies depending on the type of knowledge.Specifically speaking,the routine knowledge has a more significant increase than complex knowledge,this aspect exposes users to more popular content.On the other hand,there will be unavoidable negative effects such as homogenization in the short ter.The results of the influence mechanism showed that,competitive perception is an indirect route of incentive to influence knowledge-sharing behavior,and competitive perception is also regulated by knowledge type.The increase in knowledge sharing behavior will be more reflected in quality rather than in the increase in quantity or content.In addition,under the market impact of the short video platform,the video creation has a certain tendency to be lightweight,which provides ideas for the future research.