Research On The Influence Of Content Features Of Knowledge Short Video On Knowledge Short Video Platform Users’ Knowledge Sharing Behavior

Along with the rise of knowledge-based short video platforms,knowledge-based short videos have become one of the mainstream ways to share users’ knowledge.Unlike the studies on the dissemination strategies,factors influencing sharing behaviors and knowledge sharing path analysis of knowledge-based short videos from the perspective of users,knowledge-based short video platforms and environmental influences,this study focuses on the content characteristics of knowledge-based short videos and conducts an in-depth exploration of the content characteristics of knowledge-based short videos posted on knowledge-based short video platforms,and based on this,conducts a study based on the content characteristics of knowledge-based short videos.The analysis of factors influencing the knowledge sharing behavior of users of knowledge-based short video platforms based on the content characteristics of knowledge-based short videos.This study takes the head knowledge short videos of B station knowledge area in2022 as the research sample,and uses content analysis method to analyze the main features of knowledge short video content.Based on this,we combine the theory of mind flow and S-O-R model theory to construct a model of factors influencing users’ knowledge sharing behavior of knowledge short video platform based on the content characteristics of knowledge short videos.A questionnaire survey was used to collect information,usage,attitudes and behaviors of knowledge-based short video platform users,and the results were statistically analyzed to investigate the influence of content features of knowledge-based short videos on knowledge sharing behaviors of knowledge-based short video platform users.The results of this study show that knowledge-based short videos have ten characteristics in terms of content: consistency of title,novelty of title,reasonableness of release time,appropriateness of length,usefulness of information,timeliness of information,credibility of information,storytelling,interactivity,and richness of emotional content.Among them,the nine features of consistency,novelty of title,reasonableness of posting time,usefulness of information,timeliness of information,credibility of information,storytelling,interactivity,and richness of emotional content have significant positive effects on knowledge sharing behavior and mind flow experience of knowledge short video platform users;meanwhile,the content features of knowledge short video can indirectly influence knowledge sharing behavior of knowledge short video platform users through the psychological mechanism of mind flow experience.At the same time,the content features of knowledge-based short videos can indirectly influence knowledge sharing behavior of knowledge-based short video platform users through the psychological mechanism of mind flow experience.Based on the above findings,this study proposes five strategies to promote the knowledge sharing behavior of knowledge short video platform users,which are to choose a suitable time to publish knowledge short videos,improve the quality of knowledge short video content,formulate creative knowledge short video titles based on the consistency of topics and texts,integrate users into knowledge short videos,and enrich the emotional content of knowledge short videos.