Space,Viewing And Cognitive Bias: An Analysis Of The Technological Phenomenology Of Urban Public Screens

Public screen occupies a place in the current urban communication research and is one of the research objects that cannot be avoided in the study of modern media cities.With the advancement of modern cities,the phenomenon of public screens becoming cultural wonders has become increasingly prominent.The dissemination of public screens is related to the main body,practice,technology,system and other factors.In the communication practice of public screen,a new set of relations has been formed between the subject and various systems and discourse powers.The relationship between "people,public screen(technology)and the world" needs to be re-examined.Based on this,this study takes Don Yide’s phenomenological theory of technology as the starting point,analyzes the relationship between "everyone,public screen(technology)and the world",and tries to solve the following problems:(1)What impact does the public screen after the introduction of new technology have on people and society?(2)As a kind of visual media,how can the naked 3D public screen change the audience’s visual perception habits?(3)Can the public screen become a space with the function of forum mode? Through the exploration of these problems,we can find the possibility of public screen becoming public space.The research object of this study is the public screen of the city,there are many types of public screens,and the style and content of public screens in different cities are different,and how to select urban public screens is a key difficulty in this paper.Therefore,the research object of this study selects the angle from the screen content playback volume,advertising placement,etc.,and selects the public screen with a large magnitude.Five glasses-free 3D screens in Shanghai,Chongqing,Guangzhou and Wuhan were selected as research samples to explore the impact of public screens affected by new technologies on people and society.Through a large number of field investigation materials,the problems existing in the current public screen were found,and the selection of interview subjects was screened according to the frequency of contact with the screen,such as sanitation workers who sweep the floor in the public screen square every day,they can be identified as the interview subjects with high contact frequency.Strive to carry out research on public screens from the perspective of people,in order to discover the new connotation of public screens and a more comprehensive understanding and interpretation.