Self Media Age Microblogging Public Domain Construction

Make a spurt of progress of network technology, the development of mass media has opened a new chapter. With the emergence of new media, the media gradually from a high threshold of professional institutions, becoming more personalized, individualized. The free space for ordinary people to speak is expanding. Personal communication media dominated era--We media age has arrived.Micro-blog with characteristics of its interactive, autonomy, becoming the pioneer of the self-media. The interactive mode of communication, making the media ecology undergone unprecedented transformation. As a special nature of social instrument, micro-blog changes the information released, the more important thing is, its advantages for the public right of discourse, provides a guarantee for the development. Its’characteristics constitute a unique network public opinion field. And brought the new opportunity of democracy and open it more for the development of the public space.As China continues to accelerate the democratization process, the public’s democratic consciousness constantly improves. This is rooted in Chinese micro-blog network products, making the possibility of building the public space is growing. At present the academic circles on the related research micro-blog and public areas are relatively less. The combination of features from the media, micro-blog opinion field related research is scanty. Large part of the articles is confined in one direction on the micro-blog in the public space to build research, rare fusion of multiple perspectives. Based on the self media era as the background, to micro-blog propagation is modeled, starting from the micro-blog subject--discourse content, combined with micro-blog environment--public opinion field to analyze. And the integration of psychology, sociology, ethics, political science and other related disciplines intersect to explore, with the current spread of the typical cases microblogging combined to form the spread of micro-Bo to make a statement, also a exploration of self-media era for two-way communication model.As a new way of communication, one attached to the network to nourish the public space, in the worst of times, micro-blog contained is garbage information chatter without stop the lie piled up; in the best of times, it was the thought collision and create a good atmosphere and environment. This paper hope that on the basis of theoretical study, to provide some reference for micro-blog development realit and micro-blog public space support and standard.