A Study On The Path Of Tiktok Short Video To Spread Chongqing’s City Image From The Perspective Of Actor-network Theory

With the application of artificial intelligence technologies such as big data and cloud computing in short video platforms,the mechanism of city image construction is undergoing a reshuffle under the impact of technology,and the existing criteria and theoretical perspectives of city image construction are lagging behind the development of practice.The application of technical means improves the effect of city image construction and communication,but also brings serious communication risks.Therefore,it is necessary to understand the logic and process of technology in short video platforms,and to summarize the phenomena and root causes of technical risks in a theoretical way.From the perspective of actor-network theory,this thesis first observes the construction and communication of city image from the historical longitudinal dimension,and the research perspective of city image has shifted from content-oriented to technology-oriented.Secondly,it starts from the big data and cloud computing technologies that support the communication of Tiktok short video platform,and sorts out the technical logic of Tiktok short video: collaborative filtering,accurate push and traffic pool recommendation and other operation mechanisms.Then,through quantitative means,it extracts and sorts out the current situation of Chongqing city image communication on Tiktok short video platform,and points out the role of artificial intelligence technology in city image construction on short video platform from the perspective of actor-network theory.Finally,it regards people,technology,transportation,attractions,terrain and other factors in city image construction as independent actors,and cuts into human actors and non-human actors in city image communication network from the technical perspective,such as collaborative filtering,accurate push and traffic pool recommendation and other operation mechanisms.At the same time,it analyzes the communication risk problems brought by them on Chongqing city image on Tiktok short video platform.The research finds that on short video platforms,algorithm technology and other artificial intelligence technologies participate in the interaction between video creators and audiences on the window of city image perspective and content acquisition.It deepens and broadens the dimension construction of city image,but also brings communication risks such as content homogenization,expansion of video content inferiority and communication surface,solidification of city image stereotype impression and technology influence on ideological field,which have negative impact on city image structure.Therefore,this thesis uses the hindsight theory perspective to provide mitigation of the technology communication risk problem from four perspectives: opening the technology black box and implanting values in technology application;aggregating artificial intelligence industries to form an industry chain for city image communication in industry development;economic promotion of industry aggregation to form a scene economy to market city image and realise commercial value;and integrating technological elements to enhance city image in social harmony.This paper expands the perspective of city image construction and communication from a technological perspective,as well as providing a technological direction for the commercial realisation of cities.