Research On The Dilemma Of Children’s Literature Publishing In China And The Path Of Improvement

The children’s literature industry is a huge market,creating considerable economic benefits and social benefits.With the policy shift,children’s literature publishing is also gaining more and more attention,and its influence cannot be underestimated.This paper adopts scientific research methods such as case study and quantitative research,and begins by explaining the source and significance of the selected topic.After making academic definitions and classifications of children’s literature publishing,it summarizes and concludes that children’s literature publishing has the common features of rich illustrations,interesting contents,strong puzzles and diverse materials.Comprehensive analysis of the development of China’s children’s literature publishing status quo,the author found that the children’s literature publishing market has a lack of content innovation,integration technology interaction ability is low,the structural contradiction between supply and demand,the quality of personnel vary and other problems.Standing at the new windbreak of community marketing and live streaming,the traditional publishing industry model has been unable to meet the market demand in the context of the new era,and it is urgent to find new growth points and transformation paths.The essence of publishing convergence is the optimization of publishing resources allocation,which can be used as a guide to explore the children’s literature publishing industry in the process of transformation and upgrading,in order to comprehensively improve the publishing capacity.Around the current situation and development dilemma of children’s literature publishing under the background of convergence publishing,the author holds the belief that children’s literature publishing should adhere to the correct values to lead,deeply implement the concept of child-oriented,and publish literary products loved by children’s readers;multi-dimensional presentation of publishing content to create an immersive reading experience;integration of existing resources to promote the integration of marketing and distribution channels;innovative talent management mechanism to improve the editorial staff The company will also integrate existing resources,promote the integrated development of marketing and distribution channels,and innovate talent management mechanisms to improve the professionalism of its editors.