Research On Gamification Of Children’s Publishing In The Context Of Integrated Media

With the development of financial media technology,children’s publishing market is becoming increasingly competitive,and children’s publishing products need to break through.The stage characteristics of children’s cognitive development determine the differences of children’s publishing in the gamification development process.With the improvement of parents’ education level,the children’s publishing market’s appreciation of published content and pursuit of high-quality content are improving in an all-round way,and simple media publications can no longer meet the diversified needs of consumers.As the driving force of children’s publishing,gamification has realized the connection between technology and thinking under the background of the development of financial media,and can better meet the different needs of children’s cognitive development stage.It can be said that the humanization care of children’s publishing gamification and the resulting reform of publishing ideas coincide with the core connotation of media evolution and children’s cognitive development stage.Gamification can reconstruct the future landscape of children’s publishing and become an important idea for the future innovation of children’s publishing.However,in the process of using gamification,domestic publishing institutions still face some problems,such as ignoring the child-centered standard,going beyond the scope of children’s gamification,difficult to mobilize children’s feedback willingness and difficult to focus children’s attention.The reasons are related to the shallow application of gamification in the current children’s publishing market,the exile of children as a standard,the high cost of technological upgrading,and the imperfect market supervision.In this paper,comparative research method,case analysis method,discipline comprehensive research method and so on are used to compare,analyze and summarize the literature collected and data obtained in the early stage.A large number of excellent gamification cases of children’s publishing are listed,and "JOJO reading" is selected as an excellent case for analysis,from which gamification optimization strategies for children’s publishing are drawn.This paper conducts comprehensive research from multiple disciplines such as psychology,pedagogy and art aesthetics from multiple perspectives,analyzes the application logic,application status,difficulties and causes of the difficulties of gamification in the field of children’s publishing,proposes optimization paths,summarizes the production rules of gamification in children’s publishing,and provides certain references based on the publishing technology and operation logic under the background of integrating media.Based on the perspective of gamification of children’s publishing,combined with the theory of media evolution and the stage of children’s cognitive development,this paper conducts theoretical research and practical discussion on the gamification of children’s publishing centering on the content and characteristics of children’s publishing under the background of integrating media.First of all,the relevant definitions of integrated media publishing,children’s publishing and gamified publishing are defined,and the development dilemma and causes of gamified publishing for children under the background of integrated media are further expounded by combining "JOJO reading" and the current development status of gamified publishing for children.That is,gamification ignores the child-centered standard,goes beyond the scope of children’s gamification,is difficult to mobilize children’s feedback emotions and is difficult to focus children’s attention,and so on.Under the guidance of media evolution theory and the stage theory of children’s cognitive development,this paper conducts an in-depth study on the platform of "JOJO reading" through case analysis,and combines the beneficial attempts made by the platform,that is,based on the stage of children’s cognitive development,and attaches importance to the needs of children at different stages;The layout of game elements is reasonable,matching games according to children’s reading ability;Establish audio-visual reading and writing platform,and integrate technology to achieve gamification stereo;Integrating the upgrading of technical effects,improving the industrial chain and strengthening quality supervision,this paper summarizes the gamification content production strategy for children’s publishing under the background of integrating media,and finally concludes that the key to gamification for children’s publishing lies in: The gamified content production strategy for children’s publishing focuses on children’s orientation,producing quality content,clarifying game boundaries,clarifying reading stages,strengthening technical support,enhancing immersive reading,improving supervision mechanisms,and satisfying interactive intentions.This paper selected the representative publishing products under the background of financial media development to analyze,and through the actual use experience.Based on the theory of children’s cognitive development,the gamified production strategy of children’s publishing is put forward,which emphasizes child-oriented,clarifies game boundaries,strengthens technical support and improves supervision mechanism.Strategies that meet both the development of financial media technology and the different needs of children at different stages of cognitive development.