Research On The Publishing Integration Development Of Citic Children’s Books

With the continuous transformation of artificial intelligence,big data and other technologies,the way people read and the consumption environment have undergone unprecedented changes.The development of the publishing industry has not only suffered from shocks,but also ushered in new development opportunities.As for the publishing industry,embracing technology and integrated development has become the general trend.Children’s publishing,as the largest part of China’s book market,is in the forefront of the development of publishing integration.Therefore,from the background of children’s publishing,this paper analyzes the development of Citic children’s book integration by using the methods of literature analysis,case analysis,SWOT,quantitative and qualitative analysis.First of all,"children’s publishing integration" is defined as "content supply side integration,cross-industry integration,marketing channel integration",and this is the basic framework of the main part of this paper.Then,it analyzes the macro and micro environment of the integrated development of CITIC Children’s Books,and clarifies its current development status,namely,"diversified content forms,efforts to create local content,IP cross-border cooperation,business innovation,e-commerce,community,offline and other multi-channel joint efforts".At the same time,it also finds out the difficulties it faces,and puts forward some concrete countermeasure of "innovative content forms,IP three-dimensional operation,improve copyright protection,construct propagation matrix ",which for other children’s publishing integration development clear road,point out the direction..