Research On The Path Of Short Video Enterprises’ "Going To Sea" Under The Double Circular Development Pattern

With the gradual disappearance of the domestic Internet demographic dividend,a number of short video companies that have mastered the traffic password have sought to develop outward.At the same time,in the face of the unprecedented changes in a century and the spread of the COVID-19,short video enterprises also face many challenges on their way to the sea.At this point,China emphasizes the need to accelerate the construction of a new development pattern.Therefore,exploring the "going to sea" path of short video enterprises under the dual cycle development pattern is not only innovative in research perspectives,but also relevant to the current situation,and has important practical significance.Taking the representative enterprise Tik Tok Group as the research object,taking the international and domestic dual cycle development as the entry point,and comprehensively using the case study method and the Grounded theory research method,this paper analyzes and discusses the current situation of overseas operations of Chinese short video enterprises,the micro performance of internal and external linkage escort "going to sea",and the internal mechanism of the path of "going to sea" of short video enterprises under the dual cycle.The internal and external linkage of Tik Tok and Tik Tok is reflected in four aspects,from domestic R&D and replication of recommended technologies abroad,domestic structure of product operation migration abroad,domestic accumulation of capital flow replenishment abroad,to domestic innovation and application of content creation abroad.Using the Grounded theory in the qualitative research method,we pay close attention to the "going to sea" path of Tik Tok Group under the dual cycle.Through data and three-level coding,we can draw a conclusion that short video enterprises form an international path of "domestic incubation-linkage with foreign countries-internal and external collaboration" based on the internal logic of "situation action results",so as to systematically build a structural model of the "going to sea" path of short video enterprises under the dual cycle pattern,Provide theoretical basis and reference for relevant short video companies to explore the international market.