Circulation Of Digest Magazines For Students At Home And Abroad

Digest magazines for students covers a big potion of Chinese magazines. The initial input to start a digest magazine for students is low and comparatively easy. Therefore, new magazines spring up one after another. However, very few digest magazines can survive in the fierce competition and many of them make a bare living with a small circulation. Digest magazines for students not only faces tough and traditional competition among peer magazines, but also have to meet great challenge from internet and such new media as E-book. Therefore, it is of great importance to study how a digest magazine for students can find a suitable profit model and enlarge its circulation. Moreover, China emerges at an astonishing speed in the world in recent year. It has become a national strategy to help news media to expand overseas market so as to upgrade the soft power of Chinese culture and extend international influence of Chinese media. Under such circumstance, it is also significant to make a research on how digest magazines, as an important cultural media, to take the opportunity to explore overseas market and extend its survival space.The paper consists of four parts. The first part makes a general description of the current operation status of digest magazines for students, makes a comparison on the different profit models and concludes that it is the most realistic for magazines of this kind to make profits by enlarging its circulation. The second part reviews the circulation channels and circulation tactics of different magazines in domestic market, and then makes a detailed discussion on the circulation experience of Readers magazine, a magazine with the largest circulation in China. The third part analyzes the challenges and potential for Chinese magazines to explore overseas market and sums up the circulation experience of Teenagers Digest magazine in Singapore. The last part focuses on the discussion of various ways that digest magazines can adopt to expand both domestic and overseas market continuously and extensively in a time of information explosion.