| In recent years,China has vigorously promoted the development of international communication.As the " Southern Gate" of China’s opening up to the outside world,the Hainan Free Trade Port is a "Bridgehead" for international communication to the world.Therefore,the construction of Hainan’s international communication has farreaching implications.This study takes Hainan International Media Center(HIMC)as the research object,and using literature research method,content analysis method and in-depth interview method,from two aspects of communication capacity and influence,based on the empirical analysis of its Facebook account @HiHainan which has millions of fans,in order to explore the local media in international communication capacity building,in terms of policy support,infrastructure,content generation,communication coverage,etc.At the same time,we analyze the data on audience exposure,recognition and overall attitude to explore the strengths and weaknesses,opportunities and threats of local media in the initial stage of developing international communication.Finally,the study provides a reference path for local media to improve their international communication capabilities. |
