The Research On The Discourse Power Of China’s Mass Media In International Politics

With the rapid development of China’s economy, China began to rise as the world superpower. But more contemporary China’s rise is the rise of hard power such as economy, rather than the rise of cultural soft power such as. There is no denying the fact that after 30 years of reform and development, China has formed more than a medium, multi-level and comprehensive system of media. The international competitiveness of Chinese media have significantly improved. But compared with western developed countries the media, the international competitiveness of China’s media still lack. Compared with hard power such as economy, China’s international voice and its influence is quite limited, China’s international communication ability still lags behind, China’s external force of public opinion and the level of China’s economic and social development and international status is still out of proportion, shape the international image of China and the international public opinion environment right is in the hands of western media. With CNN, BBC, represented by the New York times when western mainstream media in reporting on China in accordance with the western way of thinking and value standard of literariness, transmission, the strength of the formed marking on the international public opinion spread, for China’s domestic and foreign affairs, culture and core values impact and intervention.China in the international public opinion environment, the development of soft power, to master the international voice, strengthen construction of ability of international communication form adapted to China’s economic and social development level and international status in respect of external force of public opinion.In this article, through combing the development history of mass media, mass media and international relations among political history and its influence on international politics, the mass media to influence motivation and way in the field of international politics, combined with today’s China faces the international public opinion environment, try to found the problem from China itself, to solve the problem. Concrete analysis, the main problems are as follows:China’s mass media congenitally deficient, acquired deformities. Influenced by internal propaganda, spread concept updating, news reports of China itself mode make its source closed opaque, reported information is usually filtered, for western people reported its hard to trust, a western audience contact local media less information; Dissemination of information timeliness is poor, language is not standard. Can’t throw open arms, feel embarrassed gross, pull LianZi, affected by traditional culture, Chinese people face saving is associated with several thousand years of feudal tradition, and China has been said "it’s an ill bird that fouls its own nest", to some extent, is easy to cause the Chinese media aphasia question. Moreover, Chinese media reports mainly propaganda to inculcate technique and repels the international audiences and cause adverse results, make its more believe that their own or western media reports, and so on. Many reasons causing huge loss of media international audiences in China, the lack of media credibility, small media’s international influence, international voice serious lack.The problems of the development of Chinese media international propagation force, the reasons are manifold. Of the reasons of the existing system, there are national overall culture quality, development of media market and all sorts of reasons. China stipulates clearly the party’s leading system pipe media, media is the mouthpiece of the party and the government, the mouthpiece of the people. Journalism belongs to the party’s journalism. So, given China’s media system and the nature of its own strong official color, greatly influenced its international image and credibility in the international community, restricting the international spread of Chinese media. Media international propagation force developed proportional to a country’s overall national culture. China national overall culture quality, the development of national cultural level and a large gap compared with western developed countries, which seriously restrict the media culture in China market demand quantity and quality, also has restricted the media culture industry in our country human resource quality improvement. The development of a country’s international media propagation force is also closely related with the development degree of the market. But in terms of the development degree of China’s media market, the unit of media market main body status is not clear, has not yet formed a unified, open and orderly competitive media market, resulting in the media industry as a whole "scattered, weak, small", it is difficult to develop transnational media group.In conclusion, the influence and the media to promote China’s international communication, the first thing to be firmly established in the international credibility to win the international spread of the concept, secondly to improve the quality of the China international discourse, then to reform the mechanism of transmission system of our country, finally, the discourse system of creating "Chinese characteristics". Only then can we build a powerful in the world in our country’s political and economic decisions such as public opinion environment, grasp the international media say, and then to shape a good image in the world, promoting the international influence, enhance the comprehensive national strength.