Research On The Interactive Ritual Of Emotional Consumption Of "Cultivating Idol" Fans

With the deepening of social transformation and the continuous advancement of modernization,people began to withdraw from various social relationships,interpersonal indifference has become the personal feeling of many people,some people choose to seek spiritual solace through star chasing,different from the traditional idol cultivation idols gradually into the public eye,fans can maximize participation in the growth process of idols,and the process of idols from "raising" to "success" is accompanied by the investment of fans "real money",the consumer identity of fans is gradually valued,and set off a "fan economy." At the root of this,fans’ consumption of idol-related products is actually an emotional consumption,and the consumption process is both a process of emotional expression and emotional satisfaction.This study mainly uses the interview method and online ethnography to collect data,aiming to better understand the consumption behavior and its occurrence mechanism through the study of the internal interaction rituals of the fan community.Firstly,the activation factors of the interactive ceremony are analyzed: online and offline activities realize the physical coexistence of fans,the natural boundaries and access mechanism of fan communities divide "insiders" and "outsiders",community rules and realistic technical conditions help maintain the focus position of idols,and online and offline communication realizes emotional sharing;Secondly,focusing on the specific ritual behaviors in the fan community,communication rituals,viewing rituals and data rituals were formed in the daily context,and publicity preparation ceremonies,fan abuse ceremonies and posting rituals were formed in the consumption context,and under the influence of Qinglang Action,the behavior of fans in the above interactive ceremonies changed;Through interactive ceremonies,fan communities produce four outcomes: further confirmation of fan identity,formation of group unity,emotional satisfaction and release of fans,derivation of symbols that only fans can understand,and conscious maintenance of the image of idols and fans.Finally,the ritual reflection is carried out,not only to see the positive significance of fan consumption in the interactive ceremony,but also to see the real difficulties in it,and put forward corresponding suggestions for the existing problems.Through the in-depth analysis of the interactive ritual of the idol fan community,it is found that the interactive ceremony of the fan community.To provide a steady stream of emotional motivation for consumption,the following conclusions are specifically drawn: first,ritualized behavior helps fans complete self-discipline,and fan consumption shows passivity and initiative;Second,interactive rituals generate long-term emotional energy,and fan consumption shows continuity;Third,positive emotions and negative emotions are reinforced in the process of interaction,and fan consumption presents two sides.