Research On Improvement Strategy Of Public’s Sense Of Gain From Public Digital Cultural Services

The public digital cultural service is a non-profit cultural service mainly invested by the state to meet the basic digital cultural needs of people,whose resources are stored in digital form,disseminated through the Internet,serve the public with intelligent technology,and are widely targeted.In recent years,with the improvement of the public’s material conditions,public digital cultural services may no longer meet the changes in public needs under the traditional thinking,diminishing marginal benefits and the dislocation of supply and demand make public digital cultural services face a series of problems.Therefore,the government needs to adjust its thinking,change its concept,and revisit the problems in the development of public digital cultural services.This research analyzes the connotation of the public sense of gain from public digital cultural service by literature survey,questionnaire survey,network survey,system analysis and factor analysis,constructs an evaluation system about the public sense of gain from public digital cultural service based on relevant research,and proposes countermeasures to the problems faced in practice.This research mainly includes five chapters.The first chapter is the introduction,which explains the background of the sense of gain,the research significance of the public sense of gain from public digital cultural services and the current status of related research.The second chapter defines the relevant concepts,explains the basic connotation,and analyzes the theoretical basis of this research,including relative deprivation theory,Maslow’s hierarchy of needs,and new public service theory.The third chapter is the system construction and analysis of the public sense of gain from public digital cultural services.This chapter proposes the basic principles on which to construct a system of the public sense of gain from public digital cultural services.And then,based on the principles,the main dimensions,reasons for the selection of detailed indicators,and connotations are explained.The fourth chapter is the process and results of the empirical research,mainly including the basic process of implementing the questionnaire survey,from the questionnaire design and recovery,to the reliability analysis of the questionnaire results,and then introduces the basic information of the respondents,briefly summarizes the questionnaire data,and then draw preliminary conclusions.The fifth chapter mainly summarizes and expounds the obstacles faced by the sense of gain from public digital cultural service,and puts forward countermeasures accordingly:Firstly,in view of the low evaluation of user participation,user awareness and other indicators,large differences in perception,which causes lack of basis of sense of gain,it is proposed that the government should guide users to participate in the whole process to achieve the organic unity of emotion,reason and law;Secondly,for the problem that the low evaluation of ease of use leads to poor service convenience and accessibility,it is proposed that the government should take the initiative from the perspectives of increment and stock,not only take the initiative to do well in the construction,renovation and optimization of facilities,but also provide a reliable passive guarantee;The third is to put forward countermeasures to improve the feedback system for the problem of poor feedback leading to the reduction of service guarantee,mainly focusing on whether the feedback channels are rich and smooth,whether the response to feedback is timely,whether the implementation of the feedback is effective,and whether the feedback runs through the whole process of business activities.It can try its best to ensure the normal use of users and focus on dealing with the problems that have occurred;The sixth chapter is the research summary and prospect,summarizes the main content of this study and propose future development directions.